Posts Tagged ‘Frame Of Mind’

Multiple Marketing Methods Spell Lead Generation Success For Smart School Owners

A good marketing plan includes numerous sources for generating new leads and business.

I always talk about multiple source lead generation, and I often say I don’t care where a lead comes from. I felt I needed to provide some clarification on this, so I don’t give the impression that you don’t have to track your lead sources.

What I mean is that I’ll take a lead from ANY source – the lead doesn’t know where it came from. (I’m about to get off on a tangent, but bear with me here because this will be highly instructive.)

Why You Need To Cultivate Multiple Lead Sources

Here’s the deal – relying too much on one lead source is a serious mistake.

Here’s why: Read the rest of this entry »

Want To Make More? Spend Less!

During periods of economic slow-downs and recessions, the school owners who are able to spend less while still maintaining business as usual are the ones who prosper.

Notice I didn’t say “survive” – just being in the game to survive runs contrary to the entrepreneurial mindset. If your only goal is to survive, then I suggest you quit now… because when you have self-limiting goals and no self-belief, it’s a sure formula for failure.

True entrepreneurs use setbacks as opportunities for innovation, which is why you have to focus on prospering – it puts you in the correct frame of mind to find the opportunities overlooked by everyone else.

Don’t Dwell – Just Implement

Now, I don’t want to spend a whole lot of time on cutting back, because it puts you in a scarcity mindset if you dwell on it too long.

However, here’s a short list of things you can do to save money this month… and in the coming months and years as you grow your school:

Read the rest of this entry »