Posts Tagged ‘Friends’

Getting Social to Get Leads and Build Your Database

Social media sites like Facebook and Twitter can help you build your email list - which in turn increases your local direct marketing reach.

Social media, social media, social media blah blah blah…

Okay – so I bet you’ve heard a lot about social media. By now you might be totally in love with it or sick and tired of hearing about it. Possibly a little of both.

Regardless of where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at a fantastic rate.

By its most basic definition, social media is a conversation, just digitized. It’s a dialogue, connecting the world in ways that have never been possible before.

And, it’s pervasive to our modern culture. That’s why you need to at least understand what social media is and how it affects your business – and your email list. Read the rest of this entry »

Not Following The Monthly Marketing System To The “T”? Reading The Following May Change Your Mind…

Recently I coached one of our members on setting up a marketing system. Check out this video to see the results of him implementing the system:

Just the other day, Tony posted his final results for the MASAI 30-Day Challenge in the forums:

Well, I hit it and a few over. I’m sitting on 34 this month. This is the crazys month ever. I have got around 36 infos this month. I have had some busy months before but I don’t think any like this. Thanks for your help!

Hmmm… from 3 or 4 enrollments a month to 34 in one month. There must be some amazing secret, right? I bet you’re wondering, what was this mysterious system we implemented?
Read the rest of this entry »

There’s No Need To Be Afraid Of “FREE”

Let me ask you a question…

What have you given away for free lately?

Now, I’m not talking about giving away a bunch of free lessons – that’s not very wise, and if done too much it’ll cheapen the value of your service in the prospects eyes.

Think about it, you don’t see doctors giving away free surgeries, or attorneys advertising “First Case in Court Free!”

However, there are times when you can give away something for free and have it work in your favor. The trick is finding ways to do this while meeting two very important criteria:

1. First, the free offer must perform the function of enticing the prospect to give up something valuable – either their contact information, their commitment, or their time -
2. Second, the free offer must NOT be constructed in such a way that you are giving away too much value and thereby reducing the perceived value of your services (and I’ll explain how to determine whether this is so – read carefully because this is important!)

Meeting these two criteria is crucial to your free offer’s success. Fail to meet either one and you’ll end up on the losing end of the deal, every single time.

So, how do you do this? Here’s how… Read the rest of this entry »