Posts Tagged ‘Good Marketing’

Selling The Intangible Benefits of Martial Arts Training

This month's martial arts marketing materials can be downloaded from the member's download area.

When marketing martial arts classes for children, you should be aware of what motivates parents to spend money on extracurricular activities for their children.

If you believe parents are motivated by the same motivating factors that get children interested in martial arts, you’re way off base.

In fact, parents motivations for enrolling their children in martial arts are often the exact opposite of that of their children.

Let’s examine these motivations in brief to help you better understand how to market your children’s programs to the greatest effect. Read the rest of this entry »

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

Read the rest of this entry »

Getting The Most From Your Referrals

This month's martial arts marketing ads can be found in the member's download area.

Valentine’s Day means a lot of different things to different people. For some, it’s time to start looking for a date for the 14th; for others, it’s time to book reservations for dinner with the significant other or spouse…

But for martial art school owners, it’s time to market your programs using guest pass referral cards.

It’s no secret that kids have to give out Valentine’s Day cards to their friends on Valentine’s Day. They’re in the mood to give stuff away anyway – why not give them a gift to place in their cards as well?

If you’ll look in the member’s download section, you’ll find a professionally designed card template that’s perfect for this purpose. Print them on full color card stock along with your school info, and provide them to parents to use in lieu of buying cards for Valentine’s Day for their kids.

So, now you know how to use those cards to get leads and trials… But how do you convert them and keep them coming back?

Here are some vital tips and tricks to make sure you get the most from your guest pass referrals – and not just during February, but all year long. Read the rest of this entry »

Multiple Marketing Methods Spell Lead Generation Success For Smart School Owners

A good marketing plan includes numerous sources for generating new leads and business.

I always talk about multiple source lead generation, and I often say I don’t care where a lead comes from. I felt I needed to provide some clarification on this, so I don’t give the impression that you don’t have to track your lead sources.

What I mean is that I’ll take a lead from ANY source – the lead doesn’t know where it came from. (I’m about to get off on a tangent, but bear with me here because this will be highly instructive.)

Why You Need To Cultivate Multiple Lead Sources

Here’s the deal – relying too much on one lead source is a serious mistake.

Here’s why: Read the rest of this entry »

The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to keep their doors open by attracting new business.

Although many instructors fail miserably in their marketing efforts, it’s often more due to a lack of planning than a pure lack of marketing know-how. Instead of going over the basics of marketing (you can read that by picking up any good marketing book), instead I am going to tell you how to plan your efforts so you get the most from your hard work and money. Here’s how: Read the rest of this entry »

”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)

Marketing is the Lifeblood of Your Studio

How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.

When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »