Posts Tagged ‘Great Time’

After 8 years of coaching people on how to start and run martial arts schools (12 if you count the time I spent doing it for free for my friends) I’ve heard just about every excuse for failure imaginable. The other day, I was telling a client that I was starting another studio. He asked me if I’d been out of it long, and I explained that I sold a studio in ’09, and that I am re-entering the market because I believe now is a great time to be a school owner. Read the rest of this entry »

How to Turn Resolutions Into Enrollments

The New Year is a great time for adult enrollments if you’re a martial art school owner.

The reason? People are making New Year’s resolutions to lose weight, get in shape, and start a regular exercise plan.

Many of these people have tried the big box gyms, workout DVDs, dieting, and other popular ways to lose weight or get in shape in the past, often with mixed results.

That means many people are open to trying something new. Maybe in the past they got bored, lost interest, or needed someone to help them stay motivated to stick with their program.

And, that’s what makes martial arts training the perfect answer for people who want to stay active by doing an activity that will keep their interest.

Your job is to get that marketing message across to local consumers during the month of January. We’ve designed the ad for this month to be in lock-step with the message that martial arts training offers a great workout that is never dull. That means step #1 of marketing fitness in the New Year has already been done for you.

So what’s step number 2?
Read the rest of this entry »

If You Schedule It Without Promoting It, They Probably Won’t Come

Most intelligent and thinking school owners know that the more services they offer their clients, the more opportunities it creates to increase their school’s income.

Think about it… your students are going to spend money on “extras” each month, anyway. They may as well be spending that money at your school.

The thing is, it can be quite frustrating to plan, schedule, and host a special event, only to have a poor turnout. And, it’s even worse when you lose money. However, there’s a simple way to make certain every special event you host makes a profit… Read the rest of this entry »

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It always costs less to sell to a client you already have (had) than acquire a new one… NOW is a great time to contact your old students who are inactive, and invite them to come back in and start training again. It’s best if you just write a letter in your own words stating that you are giving all your inactive students a free month in order to help them start training again in 2009. Start it by saying “WE MISS YOU!” in big letters at the top, and make Read the rest of this entry »