Posts Tagged ‘guest pass’

The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student.

Well, my view on that issue has changed over the years and now I gladly give out free passes all the time. Why? Well, let’s do the math: Read the rest of this entry »

If you’re like most martial arts business owners you’re always looking for simple ways to make some extra money and recruit new students. One of the easiest methods of recruiting kids to your program while bringing in extra income is through hosting birthday parties.

Now, before you begin to pass judgment, hear me out. I know of gymnastics centers that do a significant amount of their business on birthday parties alone. And, believe it or not, if you teach kids it’s the dance and gymnastics centers that are your main competition, not the YMCA karate program down the street.

Although it may not be in the scope of duties that you envisioned yourself performing when you opened your studio, if you teach kids and are not yet hosting birthday parties you are overlooking a major source or referrals and income for your martial arts business. Done properly, they will increase your exposure and bring in additional income with a very small investment of time and money.

Now, here’s how you can run one: Read the rest of this entry »