Posts Tagged ‘Initial Term’

By Michael Massie

Quantitative Retention Strategies

Quantitative retention strategies consist of concrete actions that can provide a directly measurable increase in your enrollments. In other words, you do retention strategy “A”, and you a measurable increase in your enrollments numbers for the following period that you can directly attribute to that strategy.

I suggest that you don’t experiment with these one at a time, but instead that you implement them all at once. The reason is that singly they may not make that much of an impact, but cumulatively they will make a huge difference in your retention.

Without further ado, here are three tried-and-true quantitative retention strategies you can implement in your school. Read the rest of this entry »

Last night, I had a guy walk into my school to inquire about our programs. After I found out where this guy lived, my curiosity was immediately peaked. Why? Well, the guy lives in a posh, upscale neighborhood about 7 miles from our studio. Typically, most martial arts schools only draw students from a three-to-five-mile radius, which made me wonder why he drove so far to check us out. Furthermore, there are at least four martial arts studios within a three-mile radius of this guy’s neighborhood. So, I asked this gentleman straight-up why he Read the rest of this entry »