Posts Tagged ‘Intro Course’

There’s No Need To Be Afraid Of “FREE”

Let me ask you a question…

What have you given away for free lately?

Now, I’m not talking about giving away a bunch of free lessons – that’s not very wise, and if done too much it’ll cheapen the value of your service in the prospects eyes.

Think about it, you don’t see doctors giving away free surgeries, or attorneys advertising “First Case in Court Free!”

However, there are times when you can give away something for free and have it work in your favor. The trick is finding ways to do this while meeting two very important criteria:

1. First, the free offer must perform the function of enticing the prospect to give up something valuable – either their contact information, their commitment, or their time -
2. Second, the free offer must NOT be constructed in such a way that you are giving away too much value and thereby reducing the perceived value of your services (and I’ll explain how to determine whether this is so – read carefully because this is important!)

Meeting these two criteria is crucial to your free offer’s success. Fail to meet either one and you’ll end up on the losing end of the deal, every single time.

So, how do you do this? Here’s how… Read the rest of this entry »

Keeping Them After They First Step In The Door…

I do the same intro course process that I learned from Jim Mather 15 years ago. I’ve tried many other ways to do intros, and I always go back to this one because it has never failed me… Plus, we enroll 90% of the people who show up for their first lesson with this process. Here’s the skinny on what it entails – it’s pretty basic, but I’d rather do something simple that works than something complicated that doesn’t:

• 1Week for $19.95, including a free uniform, a 20 minute private or semi-private classes (I’ll schedule up to 3 at a time) and two group classes.

The private lesson is done either right before their first group class or the day before. Office staff catches the parents Read the rest of this entry »