Posts Tagged ‘Kicker’

Chances Are It’s What You’re Not Doing That’s Hurting Your Business…

Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via my newsletter, websites, blogs, and instructional materials. In that time, I’ve come to identify certain traits successful martial art school owners seem to all share, as well as traits that unsuccessful instructors share (or lack) as well. Read the rest of this entry »

A Built In Retention Program

While some schools are resistant to the idea of having an elite membership in their studio, the fact remains that many of your students will jump at the chance to belong to such a program.

The reason is that you already have students who are extremely dedicated and motivated to train… so why not offer them a program that recognizes and rewards them for their commitment?

Black belt club is a perfect way to do this. And, before you get worked up into a tizzy, let me clarify by saying that the way I set up my BBC has nothing to do with selling belts. Instead, it’s all about keeping the program quality high and rewarding good students.

Here’s how I do it: Read the rest of this entry »

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