Posts Tagged ‘Kinko’

1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first and foremost. 2. Fliers: Print up those fliers and distribute them in neighborhoods around your school. 3. Large Front Window Display: Blow up the full-color 8.5 by 11.0 inch flier at Kinko’s, have them mount it on foam board, and stick it in your front window. Read the rest of this entry »

The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student.

Well, my view on that issue has changed over the years and now I gladly give out free passes all the time. Why? Well, let’s do the math: Read the rest of this entry »