Posts Tagged ‘Lead’

Getting Social to Get Leads and Build Your Database

Social media, social media, social media blah blah blah…

Okay – so I bet you’ve heard a lot about social media. By now you might be totally in love with it or sick and tired of hearing about it. Possibly a little of both.

Regardless of where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at a fantastic rate.

By its most basic definition, social media is a conversation, just digitized. It’s a dialogue, connecting the world in ways that have never been possible before.

And, it’s pervasive to our modern culture. That’s why you need to at least understand what social media is and how it affects your business – and your email list. Read the rest of this entry »

Chances Are It’s What You’re Not Doing That’s Hurting Your Business…

Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via my newsletter, websites, blogs, and instructional materials. In that time, I’ve come to identify certain traits successful martial art school owners seem to all share, as well as traits that unsuccessful instructors share (or lack) as well. Read the rest of this entry »

system

Good Martial Art School Management Systems Lead To Success

When you’re first starting a school, implementing a systems-based process for everything you do will likely be the last thing on your mind. However, if you start off from the beginning documenting every process in your school, writing each one down in a step-by-step manner in the simplest words possible, you’ll be well on your way to having a systems-driven school. Why is this so important? Because systems are what will make your school run smoothly, efficiently, and with as little effort as possible. Standardized and documented systems are what will allow you to train good staff, and use them to replace you when you want to take time away from work. Also, having systems in place will allow you to hone in on areas where your school is under-performing. You can then revise and improve your systems to fine-tune your processes until you have them down to the simplest and most-effective steps… the ones that are necessary for achieving the intended goal. Now, if you’ve purchased my materials (Small Dojo Big Profits, the Phone-to-Enrollment sales system, etc.) you’ll already be well on your way to having systems to follow in your school. However, it’s extremely important that you write your own systems down yourself. Read the rest of this entry »

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