Posts Tagged ‘Length Of Time’
Author: A Confused Mind Never Buys…
Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.
Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.
Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…
Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.
And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.
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Start Preparing Early For The Holiday Lull…
Everyone who has operated a school for any length of time knows that things slow down from the week of Thanksgiving until after New Year’s Day. But, just because you may not be receiving the same amount of direct inquiries, it doesn’t mean your numbers need to go down during this period. Let me explain… While it’s true that people have their minds on other things during the holiday season than enrolling in martial arts classes (Note: if you think about it, that’s really true all year long), by focusing your Read the rest of this entry »
"Small Dojo Big Profits" way!
