Posts Tagged ‘Lot’

A Quick Guide To Using Review Sites To Market Your Studio

Online review site have become all the rage over the last few years, and should be an integral part of your overall online marketing profile for your martial art school.

However, using these sites can be tricky, if you follow some of the sleazier advice being tossed around online about how to “game” these sites.

Using strategies such as posting multiple fake reviews to boost your own ratings can end up backfiring on you, potentially getting you black-listed from some online review communities.

But used properly, review sites can be a great source of online traffic, phone leads, and new potential students for your studio. So for those of you who aren’t up to speed on this yet, here’s my quick guide to using review sites for martial arts marketing.

A List of Review Sites – Where To Post Your Business Info

Here’s a list of all the major online review sites and business directories you can advertise your business on: Read the rest of this entry »

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

Martial Art School Startup Interview with Jim Mahan This is the final part of the martial art school startup interview I did with Jim Mahan. Pay attention to how he’s followed the Small Dojo Big Profits business system and the lessons taught on this site to the “T” and then look at what it’s done for him, despite not having the best location or facilities. (Haven’t seen Parts I, II, or the first half of Part III? Click here for Part I of this interview. Click here for Part II of this interview. Click here for Part IIIa of this interview.) Sound quality is not the best – it was shot in Jim’s warehouse – so make sure Read the rest of this entry »

Martial Art School Startup Interview with Jim Mahan This is the interview that proves you can either do a lot with a little, or a little with a lot! Thankfully, Jim chose the former and man has he done a lot… Pay attention to how he’s followed the Small Dojo Big Profits business system and the lessons taught on this site to the “T” and then look at what it’s done for him, despite not having the best location or facilities. (Haven’t seen Parts I & II? Click here for Part I of this interview. Click here for Part II of this interview.) Sound quality is not the best – it was shot in Read the rest of this entry »

Part II of “Doing A Lot With A Little, Or A Little With A Lot!”

This is the second part of my martial art school startup interview with Jim Mahan. In this section of the interview, Jim explains how he is starting a martial art school despite some very unique challenges. Also, you can check out Part I of this interview by clicking here. Part III of this interview will be posted to the private Member Video Content section on the site later today. In the final third segment, Jim and I get deep into examining and explaining how Jim has taken my martial arts business system and used it to go from 3 members to 26 members in just two month’s time teaching out Read the rest of this entry »

Proof You Can Either Do A Lot With A Little… Or A Little With A Lot!

This is the first part of my martial arts business interview with Jim Mahan, a MASAI member who is doing amazing things by following my coaching advice. If you’ve ever said “I can’t” about starting a martial art school, you MUST see this! (Note: The audio is patchy in a few places, but it doesn’t detract from the information, which is priceless…) I’ll post the second part of the interview tomorrow, where Jim explains how he is managing a successful martial art school launch in spite of not having the “perfect” facility. Stay tuned! Read the rest of this entry »

Lead boxes are a good means of getting new students – if you work them right. Here are the pros and cons of using lead boxes, and some suggestions on how to use them effectively:

Cons – Read the rest of this entry »

As a martial arts school owner, it is important that you understand the “why’s” and “how’s” of hiring and training staff. I don’t want you to make the mistake that many school owners make and hire people that you don’t need.

For some reason, the martial arts industry has gotten the notion that a martial arts studio has to have a lot of employees with fancy-sounding titles in order to be successful. This is simply not true, for a variety of reasons… Read the rest of this entry »