Posts Tagged ‘Mark Twain’
Author: 8 Smart Marketing Lessons From An American Icon
(Note: The following is a fantastic article on common-sense marketing wisdom that I liked so much, I got permission to reprint it here. Enjoy! – MM)
#1: “Many a small thing has been made large by the right kind of advertising.”
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Every successful ad follows Mark Twain’s keen observation about advertising.
The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from “small to large.”
Examples of the worst: Those TV infomercials for abdominal machines and ab belts that are supposed to do your workout for you. It’s an obvious exaggeration that must work because they keep running those expensive ads.
But, just because an advertising method works, it doesn’t mean you should use it. Think about your image before running outrageous ads that make you look the fool – once your image is lost, it is hard to get it back.
The best: Apple’s “silhouette” campaign for iPod and the breakthrough ads featuring Eminem—both catapulted iPod to “instant cool” status… and sold a ton of iPods.
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”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)
Marketing is the Lifeblood of Your Studio
How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.
When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »
"Small Dojo Big Profits" way!
