Posts Tagged ‘Marketing Direct’

Skip The Middle-Man And Go Directly To Your Local Consumers

Can this little piece of paper make the difference between marketing failure and success for your school?

Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?

There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:

1. It is delivered directly to the consumer via mail, email, telemarketing, or other direct means -
2. It is focused on “call-to-action” marketing; in other words, the marketing piece focuses on getting the consumer to take a specific action immediately -

Direct Marketing For Martial Art Schools

For our purposes, we typically focus on three forms of direct marketing:

• fliering and door hanger distribution,
• email,
• and direct mail marketing.

Fliering houses, distributing door hangers, and direct mail all are pretty much in the same category as far as direct marketing goes.

However, I believe door hangers are the superior method. Here’s why: Read the rest of this entry »