Posts Tagged ‘Marketing Efforts’

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

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“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to keep their doors open by attracting new business.

Although many instructors fail miserably in their marketing efforts, it’s often more due to a lack of planning than a pure lack of marketing know-how. Instead of going over the basics of marketing (you can read that by picking up any good marketing book), instead I am going to tell you how to plan your efforts so you get the most from your hard work and money. Here’s how: Read the rest of this entry »