Posts Tagged ‘Marketing Materials’

Selling The Intangible Benefits of Martial Arts Training

This month's martial arts marketing materials can be downloaded from the member's download area.

When marketing martial arts classes for children, you should be aware of what motivates parents to spend money on extracurricular activities for their children.

If you believe parents are motivated by the same motivating factors that get children interested in martial arts, you’re way off base.

In fact, parents motivations for enrolling their children in martial arts are often the exact opposite of that of their children.

Let’s examine these motivations in brief to help you better understand how to market your children’s programs to the greatest effect. Read the rest of this entry »

Not Following The Monthly Marketing System To The “T”? Reading The Following May Change Your Mind…

Recently I coached one of our members on setting up a marketing system. Check out this video to see the results of him implementing the system:

Just the other day, Tony posted his final results for the MASAI 30-Day Challenge in the forums:

Well, I hit it and a few over. I’m sitting on 34 this month. This is the crazys month ever. I have got around 36 infos this month. I have had some busy months before but I don’t think any like this. Thanks for your help!

Hmmm… from 3 or 4 enrollments a month to 34 in one month. There must be some amazing secret, right? I bet you’re wondering, what was this mysterious system we implemented?
Read the rest of this entry »

How to Sell Martial Arts Lessons During the Holidays

Member ads for this month can be from the marketing materials download page.

That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.

Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.

By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).

Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.

So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.

In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.

How do you do this? Read the rest of this entry »

A Confused Mind Never Buys…

Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.

Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.

Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…

Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.

And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.

Read the rest of this entry »

A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »