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Using Colors To Strengthen Your Local Brand And Unify Your Business Image
Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school.

Strong, vibrant colors convey energy and excitement.
Warm colors and earth tones convey a sense of peace and calm.
Green conveys healing and [...]

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Chances Are It’s What You’re Not Doing That’s Hurting Your Business…
Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last [...]

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How to Increase Your Business Dramatically Without Increasing Your Overhead
In Jay Abraham’s excellent book, Getting Everything You Can Out of All You’ve Got, Mr. Abraham claims that there are only three ways you can increase your business:

By increasing your number of clients -
By increasing the average size of the sale per client -
By increasing the [...]

Most intelligent and thinking school owners know that the more services they offer their clients, the more opportunities it creates to increase their school’s income.

Think about it… your students are going to spend money on “extras” each month, anyway. They may as well be spending that money at your school.

The thing is, it can be quite frustrating to plan, schedule, and host a special event, only to have a poor turnout. And, it’s even worse when you lose money. However, there’s a simple way to make certain every special event you host makes a profit…

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How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free!
Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country.
For the majority of school owners, the main challenge with regards [...]

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Do Your Enrollment Numbers Look This Good?
Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this [...]

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How To Increase Your Martial Arts Enrollments in 2010
2010 is finally here, and it’s time for martial art school owners everywhere to leave 2009 behind and focus on what’s important in the here and now… getting new students! To help you with this, here’s a list [...]

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The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student.
Well, my view on [...]

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The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to [...]

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First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.
“Marketing Basics for Martial Arts School Owners”
What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the [...]

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Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near [...]

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For many martial arts instructors, teaching children is just not something that they care to do. For whatever reason, they would prefer to spend their time teaching adults, and would rather avoid opening their classes to kids.
Well, despite what you may have been told, making a living running an “all-adult” martial arts school is [...]

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One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?
Actually, there are a number of [...]

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You know, it’s funny how martial artists think so differently from the majority of the people we meet, yet we’re rarely ever conscious of it. I’m reminded of how several years after we had been married, my wife told me that when we first met she thought martial arts

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After operating various martial arts schools and programs for over fifteen years, one thing that I have learned is that my students are my best advertisement.
What I mean to say by that is, I get more people that call or stop by to join classes who say they heard about us from “a friend” than [...]