Share A Heartfelt Approach to Bringing Back Inactive Students Every month you are going to lose between 3% and 5% of your students. It’s just a fact of life. Some will drop out because they have moved away, or they took up another recreational activity, or they had a child… However, many of those students [...]
Share Attack Of The Killer Guest Pass Ideas, Part 2 Just in case last month’s gargantuan list of guest pass referral ideas wasn’t enough, you’ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article. But first, let’s review a [...]
Share After Marketing Comes Selling – Where The Real Fun Begins… Many would-be school owners and aspiring full-time instructors have convinced themselves that they don’t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” [...]
Share “Are You Nuts? You Want Me To Give Away Free Classes?” In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn’t surprise me [...]
Share Why It’s Not Always Good Idea To Try To Build A Better Mousetrap One thing I’ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing. Take for example the numerous styles and systems that exist today. There are [...]
Share Using Colors To Strengthen Your Local Brand And Unify Your Business Image Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school. Strong, vibrant colors convey energy and excitement. Warm colors and earth tones convey a sense of peace and [...]
Share Chances Are It’s What You’re Not Doing That’s Hurting Your Business… Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more [...]
Share How to Increase Your Business Dramatically Without Increasing Your Overhead In Jay Abraham’s excellent book, Getting Everything You Can Out of All You’ve Got, Mr. Abraham claims that there are only three ways you can increase your business: By increasing your number of clients – By increasing the average size of the sale per [...]
Most intelligent and thinking school owners know that the more services they offer their clients, the more opportunities it creates to increase their school’s income.
Think about it… your students are going to spend money on “extras” each month, anyway. They may as well be spending that money at your school.
The thing is, it can be quite frustrating to plan, schedule, and host a special event, only to have a poor turnout. And, it’s even worse when you lose money. However, there’s a simple way to make certain every special event you host makes a profit…
Share How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main [...]
Share Do Your Enrollment Numbers Look This Good? Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this month… and he teaches out of an old equipment warehouse with no heat [...]
Share How To Increase Your Martial Arts Enrollments in 2010 2010 is finally here, and it’s time for martial art school owners everywhere to leave 2009 behind and focus on what’s important in the here and now… getting new students! To help you with this, here’s a list of ten things you can do to [...]
Share The first time I gave out a guest pass for free karate lessons at my school, you would have thought I was giving away my firstborn child. At that time, I couldn’t see the economic value of giving away one week of lessons in exchange for possibly gaining a new student. Well, my view [...]
Share The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility [...]
Share First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan. “Marketing Basics for Martial Arts School Owners” What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 [...]