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	<title>The Martial Art School Alliance International &#187; Marketing</title>
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	<link>http://martialartschoolalliance.com</link>
	<description>A martial arts business association for small school owners</description>
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		<title>99 Ways to Use Guest Passes to Get New Students Part II</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:57 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4th Of July]]></category>
		<category><![CDATA[Artic]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[Butt]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Chamber Member]]></category>
		<category><![CDATA[Chamber Members]]></category>
		<category><![CDATA[Chamber Of Commerce]]></category>
		<category><![CDATA[Christmas Card]]></category>
		<category><![CDATA[Easter Egg Hunt]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[Free Gift Certificate]]></category>
		<category><![CDATA[Free Guest]]></category>
		<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[Halloween Event]]></category>
		<category><![CDATA[Local Chamber]]></category>
		<category><![CDATA[Local Schools]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Program Ideas]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral Program]]></category>
		<category><![CDATA[Rubber Bands]]></category>
		<category><![CDATA[Second Half]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[Waiting In Line]]></category>
		<category><![CDATA[Whoop]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1347</guid>
		<description><![CDATA[Attack Of The Killer Guest Pass Ideas, Part 2 Just in case last month&#8217;s gargantuan list of guest pass referral ideas wasn&#8217;t enough, you&#8217;ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article. But first, let&#8217;s review a few [...]]]></description>
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		<item>
		<title>Martial Arts Business Success Steps: Learning The Phone</title>
		<link>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:30:20 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Complete Sales]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Course Language]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Full Time]]></category>
		<category><![CDATA[Introductory Course]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Prospective Student]]></category>
		<category><![CDATA[Real Fun]]></category>
		<category><![CDATA[Sales Person]]></category>
		<category><![CDATA[Sneaky Tactics]]></category>
		<category><![CDATA[Stranger]]></category>
		<category><![CDATA[Success Steps]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Term Member]]></category>
		<category><![CDATA[Time Instructors]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1355</guid>
		<description><![CDATA[After Marketing Comes Selling &#8211; Where The Real Fun Begins&#8230; Many would-be school owners and aspiring full-time instructors have convinced themselves that they don&#8217;t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” if [...]]]></description>
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		<title>99 Ways To Use Guest Passes To Get New Students</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:33 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Current Students]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Member Forums]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[Vip]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1301</guid>
		<description><![CDATA[&#8220;Are You Nuts? You Want Me To Give Away Free Classes?&#8221; In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn&#8217;t surprise me a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five Essential Steps To Martial Arts Business Success</title>
		<link>http://martialartschoolalliance.com/steps-to-martial-arts-business-success/</link>
		<comments>http://martialartschoolalliance.com/steps-to-martial-arts-business-success/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:27:35 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Sample Articles]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Artistic Expression]]></category>
		<category><![CDATA[Arts Management]]></category>
		<category><![CDATA[Better Mousetrap]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business Experience]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Business Mastery]]></category>
		<category><![CDATA[Business Principles]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Business System]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Decades]]></category>
		<category><![CDATA[Disastrous Results]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Five Steps]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Leadership Teams]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Art Style]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Experience]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[membership upgrades]]></category>
		<category><![CDATA[Own Business]]></category>
		<category><![CDATA[Personality]]></category>
		<category><![CDATA[Profit Centers]]></category>
		<category><![CDATA[Step 2]]></category>
		<category><![CDATA[Tendency]]></category>
		<category><![CDATA[Trial Error]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1220</guid>
		<description><![CDATA[Why It&#8217;s Not Always Good Idea To Try To Build A Better Mousetrap One thing I&#8217;ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing. Take for example the numerous styles and systems that exist today. There are as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Colors Influence Buying Decisions</title>
		<link>http://martialartschoolalliance.com/how-colors-influence-buying-decisions/</link>
		<comments>http://martialartschoolalliance.com/how-colors-influence-buying-decisions/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:58:43 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Added Touch]]></category>
		<category><![CDATA[Attention To Detail]]></category>
		<category><![CDATA[Backgrounds]]></category>
		<category><![CDATA[Blown Away]]></category>
		<category><![CDATA[Business Image]]></category>
		<category><![CDATA[Dark Background]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Decorating]]></category>
		<category><![CDATA[Differe]]></category>
		<category><![CDATA[Earth Tones]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Excitement]]></category>
		<category><![CDATA[Foreboding]]></category>
		<category><![CDATA[Image Caption]]></category>
		<category><![CDATA[Matching Colors]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Oranges]]></category>
		<category><![CDATA[Peace]]></category>
		<category><![CDATA[Professionalism]]></category>
		<category><![CDATA[Reds]]></category>
		<category><![CDATA[School Colors]]></category>
		<category><![CDATA[Subtle Shades]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Vibrant Colors]]></category>
		<category><![CDATA[Warm Colors]]></category>
		<category><![CDATA[Website Colors]]></category>
		<category><![CDATA[White Walls]]></category>
		<category><![CDATA[Yellows]]></category>
		<category><![CDATA[Young Men]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=928</guid>
		<description><![CDATA[Using Colors To Strengthen Your Local Brand And Unify Your Business Image Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school. Strong, vibrant colors convey energy and excitement. Warm colors and earth tones convey a sense of peace and calm. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Avoid Self Sabotage In Your Martial Arts Business</title>
		<link>http://martialartschoolalliance.com/avoiding-business-self-sabotage/</link>
		<comments>http://martialartschoolalliance.com/avoiding-business-self-sabotage/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:25:39 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Sample Articles]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business Approaches]]></category>
		<category><![CDATA[Business Chances]]></category>
		<category><![CDATA[Business Day]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Business System]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[Circumstances]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Entire System]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Financial Success]]></category>
		<category><![CDATA[Fraction]]></category>
		<category><![CDATA[Instructional Materials]]></category>
		<category><![CDATA[Kicker]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Art Schools]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[Matter Of Course]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Newsletter Websites]]></category>
		<category><![CDATA[Observation]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pitch]]></category>
		<category><![CDATA[Repeatable Results]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Self Sabotage]]></category>
		<category><![CDATA[Seven Years]]></category>
		<category><![CDATA[Six Months]]></category>
		<category><![CDATA[Stuff Works]]></category>
		<category><![CDATA[Success Chances]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Trial Error]]></category>
		<category><![CDATA[True Business]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=931</guid>
		<description><![CDATA[Chances Are It&#8217;s What You&#8217;re Not Doing That&#8217;s Hurting Your Business&#8230; Let me start this article by stating up front &#8211; the following may sound like one big long pitch for my stuff, but hear me out. I&#8217;ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Increase Your Profits Without Increasing Your Costs</title>
		<link>http://martialartschoolalliance.com/increase-profits-without-increasing-costs/</link>
		<comments>http://martialartschoolalliance.com/increase-profits-without-increasing-costs/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 12:06:24 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[365 Days]]></category>
		<category><![CDATA[Additional Family]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Current Students]]></category>
		<category><![CDATA[Effective Presentation]]></category>
		<category><![CDATA[Family Members]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Jay Abraham]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observation]]></category>
		<category><![CDATA[Offering Family]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Sales Presentation]]></category>
		<category><![CDATA[Significant Impact]]></category>
		<category><![CDATA[Single Family]]></category>
		<category><![CDATA[Special Offer]]></category>
		<category><![CDATA[teaching martial arts]]></category>
		<category><![CDATA[Three Ways]]></category>
		<category><![CDATA[Video Presentation]]></category>
		<category><![CDATA[Video Programs]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=932</guid>
		<description><![CDATA[How to Increase Your Business Dramatically Without Increasing Your Overhead In Jay Abraham&#8217;s excellent book, Getting Everything You Can Out of All You&#8217;ve Got, Mr. Abraham claims that there are only three ways you can increase your business: By increasing your number of clients - By increasing the average size of the sale per client [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Successfully Promote Your Special Events</title>
		<link>http://martialartschoolalliance.com/how-to-promote-special-events/</link>
		<comments>http://martialartschoolalliance.com/how-to-promote-special-events/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:39:41 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Adult Students]]></category>
		<category><![CDATA[Appointment Schedule]]></category>
		<category><![CDATA[Checkbooks]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Great Time]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Poor Turnout]]></category>
		<category><![CDATA[Promotion Methods]]></category>
		<category><![CDATA[Proper Promotion]]></category>
		<category><![CDATA[Registration Sheet]]></category>
		<category><![CDATA[Thinking School]]></category>
		<category><![CDATA[Top Secret]]></category>
		<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=861</guid>
		<description><![CDATA[Most intelligent and thinking school owners know that the more services they offer their clients, the more opportunities it creates to increase their school's income.

Think about it... your students are going to spend money on "extras" each month, anyway. They may as well be spending that money at your school.

The thing is, it can be quite frustrating to plan, schedule, and host a special event, only to have a poor turnout. And, it's even worse when you lose money. However, there's a simple way to make certain every special event you host makes a profit...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Low Cost Lead Generation In The Internet Age</title>
		<link>http://martialartschoolalliance.com/low-cost-internet-lead-generation/</link>
		<comments>http://martialartschoolalliance.com/low-cost-internet-lead-generation/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 12:52:45 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[Business Basic]]></category>
		<category><![CDATA[Business Rules]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Door Hangers]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Fingertips]]></category>
		<category><![CDATA[Heart]]></category>
		<category><![CDATA[Internet Age]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Machine]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Radio And Tv]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Target Market]]></category>
		<category><![CDATA[Tv Internet]]></category>
		<category><![CDATA[Universal Problem]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Wit]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=745</guid>
		<description><![CDATA[How to Create a Lead Generating Machine In Under 90 Days&#8230; (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main challenge [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recession-Proof Martial Arts Success</title>
		<link>http://martialartschoolalliance.com/recession-proof-martial-arts-success/</link>
		<comments>http://martialartschoolalliance.com/recession-proof-martial-arts-success/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:00:38 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Equipment Warehouse]]></category>
		<category><![CDATA[Footsteps]]></category>
		<category><![CDATA[Half A Century]]></category>
		<category><![CDATA[Mahan]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[Massie]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Recession Proof]]></category>
		<category><![CDATA[Robby]]></category>
		<category><![CDATA[School Alliance]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Time Mike]]></category>
		<category><![CDATA[Website Tomorrow]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=749</guid>
		<description><![CDATA[Do Your Enrollment Numbers Look This Good? Actual enrollment numbers from Martial Art School Alliance site members this month: &#8211; Paul Halme, 18 members so far&#8230; &#8211; Robby Bray, 17 members so far&#8230; &#8211; Jim Mahan, 12 members so far this month&#8230; and he teaches out of an old equipment warehouse with no heat or [...]]]></description>
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