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	<title>The Martial Art School Alliance International &#187; Marketing</title>
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	<link>http://martialartschoolalliance.com</link>
	<description>A martial arts business association for small school owners</description>
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		<title>A Sample Monthly Marketing Plan</title>
		<link>http://martialartschoolalliance.com/a-sample-monthly-marketing-plan/</link>
		<comments>http://martialartschoolalliance.com/a-sample-monthly-marketing-plan/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 20:12:02 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[30 Minutes]]></category>
		<category><![CDATA[5 by 15]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Back To School]]></category>
		<category><![CDATA[Best Time]]></category>
		<category><![CDATA[Billing]]></category>
		<category><![CDATA[Boxes]]></category>
		<category><![CDATA[Consulting Company]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[External Marketing]]></category>
		<category><![CDATA[Horwood]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Marketing Promotions]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Month Of July]]></category>
		<category><![CDATA[Nice Picture]]></category>
		<category><![CDATA[Photographer]]></category>
		<category><![CDATA[Plan Marketing]]></category>
		<category><![CDATA[Readership]]></category>
		<category><![CDATA[School Promotion]]></category>
		<category><![CDATA[Summer Kids]]></category>

		<guid isPermaLink="false">http://starting-a-martial-arts-school.com/articles/a-sample-monthly-marketing-plan/</guid>
		<description><![CDATA[First, if you haven&#8217;t read the manual yet, then read the following article before you start implementing this marketing plan. &#8220;Marketing Basics for Martial Arts School Owners&#8221; What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Success Habits of Successful School Owners</title>
		<link>http://martialartschoolalliance.com/success-habits-of-successful-school-owners/</link>
		<comments>http://martialartschoolalliance.com/success-habits-of-successful-school-owners/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 13:59:51 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Daily Routine]]></category>
		<category><![CDATA[Development Success]]></category>
		<category><![CDATA[Financial Success]]></category>
		<category><![CDATA[Habit]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Productive Hours]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[S Books]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Stephen Covey]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Successful People]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Superstar]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=2146</guid>
		<description><![CDATA[The Top Things Successful School Owners Do To Achieve Financial Success When you think about successful school owners, do you ever wonder how they get to where they are? You see, everyone wants to enjoy success, but the reason so few do is because so few people are willing to do the work to get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On Being A Hunter…</title>
		<link>http://martialartschoolalliance.com/on-being-a-hunter%e2%80%a6/</link>
		<comments>http://martialartschoolalliance.com/on-being-a-hunter%e2%80%a6/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 22:37:22 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[Donuts]]></category>
		<category><![CDATA[Droughts]]></category>
		<category><![CDATA[First Person]]></category>
		<category><![CDATA[Gatherers]]></category>
		<category><![CDATA[Household]]></category>
		<category><![CDATA[Karate School]]></category>
		<category><![CDATA[Lions]]></category>
		<category><![CDATA[Median Income]]></category>
		<category><![CDATA[Meeting People]]></category>
		<category><![CDATA[Mma]]></category>
		<category><![CDATA[Old School]]></category>
		<category><![CDATA[Quarry]]></category>
		<category><![CDATA[Starvation]]></category>
		<category><![CDATA[Top Of The Food Chain]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1418</guid>
		<description><![CDATA[You Can Learn to Hunt, or You Can Starve with the Rest of the &#8220;Lazy Grazers&#8221; Here&#8217;s a story for you that I know you&#8217;ll like. I have a friend who runs an MMA and karate school in an economically &#8220;average&#8221; area (25,000 people, household median income of $50K). He&#8217;s the first person I ever [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reactivate Inactive Students</title>
		<link>http://martialartschoolalliance.com/how-to-reactivate-inactive-students/</link>
		<comments>http://martialartschoolalliance.com/how-to-reactivate-inactive-students/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:19:16 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Book Appreciation]]></category>
		<category><![CDATA[Fact Of Life]]></category>
		<category><![CDATA[Heartfelt Approach]]></category>
		<category><![CDATA[Indifference]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Business]]></category>
		<category><![CDATA[Personal Manner]]></category>
		<category><![CDATA[Student Relationships]]></category>
		<category><![CDATA[Teacher Student]]></category>
		<category><![CDATA[teaching martial arts]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1390</guid>
		<description><![CDATA[A Heartfelt Approach to Bringing Back Inactive Students Every month you are going to lose between 3% and 5% of your students. It&#8217;s just a fact of life. Some will drop out because they have moved away, or they took up another recreational activity, or they had a child&#8230; However, many of those students who [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>99 Ways to Use Guest Passes to Get New Students Part II</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:57 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4th Of July]]></category>
		<category><![CDATA[Artic]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[Butt]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Chamber Member]]></category>
		<category><![CDATA[Chamber Members]]></category>
		<category><![CDATA[Chamber Of Commerce]]></category>
		<category><![CDATA[Christmas Card]]></category>
		<category><![CDATA[Easter Egg Hunt]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[Free Gift Certificate]]></category>
		<category><![CDATA[Free Guest]]></category>
		<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[Halloween Event]]></category>
		<category><![CDATA[Local Chamber]]></category>
		<category><![CDATA[Local Schools]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Program Ideas]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral Program]]></category>
		<category><![CDATA[Rubber Bands]]></category>
		<category><![CDATA[Second Half]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[Waiting In Line]]></category>
		<category><![CDATA[Whoop]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1347</guid>
		<description><![CDATA[Attack Of The Killer Guest Pass Ideas, Part 2 Just in case last month&#8217;s gargantuan list of guest pass referral ideas wasn&#8217;t enough, you&#8217;ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article. But first, let&#8217;s review a few [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Martial Arts Business Success Steps: Learning The Phone</title>
		<link>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:30:20 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Complete Sales]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Course Language]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Full Time]]></category>
		<category><![CDATA[Introductory Course]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Prospective Student]]></category>
		<category><![CDATA[Real Fun]]></category>
		<category><![CDATA[Sales Person]]></category>
		<category><![CDATA[Sneaky Tactics]]></category>
		<category><![CDATA[Stranger]]></category>
		<category><![CDATA[Success Steps]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Term Member]]></category>
		<category><![CDATA[Time Instructors]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1355</guid>
		<description><![CDATA[After Marketing Comes Selling &#8211; Where The Real Fun Begins&#8230; Many would-be school owners and aspiring full-time instructors have convinced themselves that they don&#8217;t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” if [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>99 Ways To Use Guest Passes To Get New Students</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:33 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Current Students]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Member Forums]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[Vip]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1301</guid>
		<description><![CDATA[&#8220;Are You Nuts? You Want Me To Give Away Free Classes?&#8221; In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn&#8217;t surprise me a [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Essential Steps To Martial Arts Business Success</title>
		<link>http://martialartschoolalliance.com/steps-to-martial-arts-business-success/</link>
		<comments>http://martialartschoolalliance.com/steps-to-martial-arts-business-success/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:27:35 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Artistic Expression]]></category>
		<category><![CDATA[Arts Management]]></category>
		<category><![CDATA[Better Mousetrap]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business Experience]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Business Mastery]]></category>
		<category><![CDATA[Business Principles]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Business System]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Decades]]></category>
		<category><![CDATA[Disastrous Results]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Five Steps]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Leadership Teams]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Art Style]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Experience]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[membership upgrades]]></category>
		<category><![CDATA[Own Business]]></category>
		<category><![CDATA[Personality]]></category>
		<category><![CDATA[Profit Centers]]></category>
		<category><![CDATA[Step 2]]></category>
		<category><![CDATA[Tendency]]></category>
		<category><![CDATA[Trial Error]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1220</guid>
		<description><![CDATA[Why It&#8217;s Not Always Good Idea To Try To Build A Better Mousetrap One thing I&#8217;ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing. Take for example the numerous styles and systems that exist today. There are as [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Colors Influence Buying Decisions</title>
		<link>http://martialartschoolalliance.com/how-colors-influence-buying-decisions/</link>
		<comments>http://martialartschoolalliance.com/how-colors-influence-buying-decisions/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:58:43 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Added Touch]]></category>
		<category><![CDATA[Attention To Detail]]></category>
		<category><![CDATA[Backgrounds]]></category>
		<category><![CDATA[Blown Away]]></category>
		<category><![CDATA[Business Image]]></category>
		<category><![CDATA[Dark Background]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Decorating]]></category>
		<category><![CDATA[Differe]]></category>
		<category><![CDATA[Earth Tones]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Excitement]]></category>
		<category><![CDATA[Foreboding]]></category>
		<category><![CDATA[Image Caption]]></category>
		<category><![CDATA[Matching Colors]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Oranges]]></category>
		<category><![CDATA[Peace]]></category>
		<category><![CDATA[Professionalism]]></category>
		<category><![CDATA[Reds]]></category>
		<category><![CDATA[School Colors]]></category>
		<category><![CDATA[Subtle Shades]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Vibrant Colors]]></category>
		<category><![CDATA[Warm Colors]]></category>
		<category><![CDATA[Website Colors]]></category>
		<category><![CDATA[White Walls]]></category>
		<category><![CDATA[Yellows]]></category>
		<category><![CDATA[Young Men]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=928</guid>
		<description><![CDATA[Using Colors To Strengthen Your Local Brand And Unify Your Business Image Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school. Strong, vibrant colors convey energy and excitement. Warm colors and earth tones convey a sense of peace and calm. [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/how-colors-influence-buying-decisions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Avoid Self Sabotage In Your Martial Arts Business</title>
		<link>http://martialartschoolalliance.com/avoiding-business-self-sabotage/</link>
		<comments>http://martialartschoolalliance.com/avoiding-business-self-sabotage/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:25:39 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business Approaches]]></category>
		<category><![CDATA[Business Chances]]></category>
		<category><![CDATA[Business Day]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Business System]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[Circumstances]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Entire System]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Financial Success]]></category>
		<category><![CDATA[Fraction]]></category>
		<category><![CDATA[Instructional Materials]]></category>
		<category><![CDATA[Kicker]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Art Schools]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[Matter Of Course]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Newsletter Websites]]></category>
		<category><![CDATA[Observation]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pitch]]></category>
		<category><![CDATA[Repeatable Results]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Self Sabotage]]></category>
		<category><![CDATA[Seven Years]]></category>
		<category><![CDATA[Six Months]]></category>
		<category><![CDATA[Stuff Works]]></category>
		<category><![CDATA[Success Chances]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Trial Error]]></category>
		<category><![CDATA[True Business]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=931</guid>
		<description><![CDATA[Chances Are It&#8217;s What You&#8217;re Not Doing That&#8217;s Hurting Your Business&#8230; Let me start this article by stating up front &#8211; the following may sound like one big long pitch for my stuff, but hear me out. I&#8217;ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via [...]]]></description>
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		<slash:comments>2</slash:comments>
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