Posts Tagged ‘Marketing Programs’

Summer Programs For Adults

Can you sell summer programs to adults? Sure you can!

Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.

In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.

Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.

Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!

Marketing Plan for the Months of May – June 2010 Read the rest of this entry »

Marketing Summer Programs

Although it’s a commonly accepted fact in the martial arts industry that schools often experience a slump in business during the summer months, let me make one point clear to you:

Slumps are for school owners who don’t plan ahead.

This is something I wised up to early on in my career of starting and running martial arts schools. Whether we’re talking summer slumps, holiday dry spells, or spring break blues… if you plan ahead you’ll often find hidden opportunities that you never knew existed. Read the rest of this entry »