Posts Tagged ‘Marketing Promotions’

First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.

“Marketing Basics for Martial Arts School Owners”

What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the year.

Once you read it, it should be painfully obvious that you don’t need a billing or consulting company to do this for you. You can easily come up with a workable, effective marketing plan that is customized to your needs, just by setting aside 30 minutes once a month to do so.

5 x 15 Marketing Plan: July, 20__: Read the rest of this entry »

Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.

Planning The Cycle…

Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:

• Seasonal swings in inquiries and enrollments -
• Seasonal “windows of opportunity” for certain markets and age groups -
• Seasonal and holiday promotions -

Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »

The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to keep their doors open by attracting new business.

Although many instructors fail miserably in their marketing efforts, it’s often more due to a lack of planning than a pure lack of marketing know-how. Instead of going over the basics of marketing (you can read that by picking up any good marketing book), instead I am going to tell you how to plan your efforts so you get the most from your hard work and money. Here’s how: Read the rest of this entry »