Posts Tagged ‘Marketing System’

Not Following The Monthly Marketing System To The “T”? Reading The Following May Change Your Mind…

Recently I coached one of our members on setting up a marketing system. Check out this video to see the results of him implementing the system:

Just the other day, Tony posted his final results for the MASAI 30-Day Challenge in the forums:

Well, I hit it and a few over. I’m sitting on 34 this month. This is the crazys month ever. I have got around 36 infos this month. I have had some busy months before but I don’t think any like this. Thanks for your help!

Hmmm… from 3 or 4 enrollments a month to 34 in one month. There must be some amazing secret, right? I bet you’re wondering, what was this mysterious system we implemented?
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How One Little Piece of Paper Changes the Whole Dynamic Between You And Your Students

Does using membership agreements hurt or help your school? Read this article to find out.

Why use membership agreements?

This seems to be an ages-old controversy among martial art school owners, and it’s one that bears examining.

First, let’s examine why there is so much controversy surrounding the use of membership agreements in the first place.

If you’re against using membership agreements, I’ll bet it’s because of one of the following three reasons:

1. You’ve seen them used unethically in the past,
2. You’ve seen them used ineffectively in the past,
3. You’ve seen them used inconsistently in the past.

Can You Run A Successful School Without Them?

Everyone wants to know this, and here’s my honest answer after running schools for over 15 years and speaking to literally hundreds of school owners:
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Multiple Marketing Methods Spell Lead Generation Success For Smart School Owners

A good marketing plan includes numerous sources for generating new leads and business.

I always talk about multiple source lead generation, and I often say I don’t care where a lead comes from. I felt I needed to provide some clarification on this, so I don’t give the impression that you don’t have to track your lead sources.

What I mean is that I’ll take a lead from ANY source – the lead doesn’t know where it came from. (I’m about to get off on a tangent, but bear with me here because this will be highly instructive.)

Why You Need To Cultivate Multiple Lead Sources

Here’s the deal – relying too much on one lead source is a serious mistake.

Here’s why: Read the rest of this entry »