Posts Tagged ‘Marketing Tips’

How To Build Your Email List And Use It To Grow Your Martial Art School…

This is what most people see when they open their inbox. Follow the tips in this article to make sure your emails get opened.

The fact is, even though email has been around virtually since the beginning of the internet, most business owners overlook it as a powerful and nearly free marketing tool.

And today with all the “shinier objects” online (like social media marketing for instance) many business owners discount or overlook the power of having a solid email list for their business.

This is a HUGE mistake! Email marketing remains one of the best, if not the best, marketing weapons to have in your marketing quiver. Think about it – except for the cost of your email newsletter and lead capture software, it is absolutely 100% free to send a promotional email out to your list.

And, you can do it as often as you like, typically in just a few minutes for a single promotional email (as long as it takes to type a few paragraphs and hit “send”).

But, there’s email marketing and then there’s really good email marketing… and knowing a few simple tricks and secrets can make all the difference in the world in how effective your email marketing is for your school.

So, let’s go over a few tips and tricks that will improve your optins (leads) and response rate (how many people respond to your emails).

Read the rest of this entry »

Skip The Middle-Man And Go Directly To Your Local Consumers

Can this little piece of paper make the difference between marketing failure and success for your school?

Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?

There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:

1. It is delivered directly to the consumer via mail, email, telemarketing, or other direct means -
2. It is focused on “call-to-action” marketing; in other words, the marketing piece focuses on getting the consumer to take a specific action immediately -

Direct Marketing For Martial Art Schools

For our purposes, we typically focus on three forms of direct marketing:

• fliering and door hanger distribution,
• email,
• and direct mail marketing.

Fliering houses, distributing door hangers, and direct mail all are pretty much in the same category as far as direct marketing goes.

However, I believe door hangers are the superior method. Here’s why: Read the rest of this entry »