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“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…
Starting a martial art school is tough – and growing a martial art school is even tougher.
That’s why I spent a lot of time in my first school analyzing my operations and comparing them to [...]
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Skip The Middle-Man And Go Directly To Your Local Consumers
Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?
There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:
It is delivered directly to the consumer via [...]
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Chances Are It’s What You’re Not Doing That’s Hurting Your Business…
Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last [...]
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Posted on January 30, 2010, 9:17 am, by M. Massie, under
Video Content.
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Welcome to the Member’s Only startup video content page. Select a video from among the topics below, and click the link to begin viewing.
You will need to have the Adobe Flash Player plugin installed in your browser to view some of these videos. Click here to visit the Adobe site to get the browser plugin.
Startup [...]
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Posted on January 30, 2010, 9:16 am, by M. Massie, under
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Martial Art School Startup Interview with Jim Mahan This is the final part of the martial art school startup interview I did with Jim Mahan. Pay attention to how he’s followed the Small Dojo Big Profits business system and the lessons taught on this site to the “T” and then look at what it’s [...]
Posted on January 30, 2010, 9:16 am, by M. Massie, under
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Martial Art School Startup Interview with Jim Mahan This is the interview that proves you can either do a lot with a little, or a little with a lot! Thankfully, Jim chose the former and man has he done a lot… Pay attention to how he’s followed the Small Dojo Big Profits business system [...]
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Part II of “Doing A Lot With A Little, Or A Little With A Lot!”
This is the second part of my martial art school startup interview with Jim Mahan. In this section of the interview, Jim explains how he is starting a martial art school despite some very unique challenges. [...]
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Proof You Can Either Do A Lot With A Little… Or A Little With A Lot!
This is the first part of my martial arts business interview with Jim Mahan, a MASAI member who is doing amazing things by following my coaching advice. If you’ve ever said “I can’t” about [...]
Posted on January 26, 2010, 5:00 pm, by M. Massie, under
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Do Your Enrollment Numbers Look This Good?
Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this [...]
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Unrealistic Expectations…
I often receive emails or field messages on the forums asking me how long it takes to grow a martial arts school to “x” number of students.
In addition, I sometimes receive similar messages from new and would-be school owners who are ready to quit because they think their school isn’t growing fast enough…
Sadly, this [...]
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Choosing a Location for a Martial Arts Studio, Demystified
I’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense.
However, in my experience (and from what I’ve gleaned from other experienced school owners), [...]
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Want To Make More? Spend Less!
During periods of economic slow-downs and recessions, the school owners who are able to spend less while still maintaining business as usual are the ones who prosper.
Notice I didn’t say “survive” – just being in the game to survive runs contrary to the entrepreneurial mindset. If your only goal is [...]
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How To Increase Your Martial Arts Enrollments in 2010
2010 is finally here, and it’s time for martial art school owners everywhere to leave 2009 behind and focus on what’s important in the here and now… getting new students! To help you with this, here’s a list [...]
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Posted on January 2, 2010, 10:29 am, by M. Massie, under
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Using Fear of Loss to Retain Members
This has to be the simplest retention strategy, ever… and one of the most effective.
It relies on the persuasion principle known as…
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Posted on January 1, 2010, 8:20 am, by M. Massie, under
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system
Noun
1. An organized and coordinated method; a procedure.
Good Martial Art School Management Systems Lead To Success
When you’re first starting a school, implementing a systems-based process for everything you do will likely be the last thing on your mind. However, if you start off from the [...]
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