Posted on August 16, 2010, 4:25 pm, by M. Massie, under
Retention.
Share Once You Fill Your School, You Have to Work to Keep It Full As I’ve said many times, when you’re starting a new martial art school (or any business) your first priority is building revenue. Cash flow is what runs a business and what keeps it running. Without cash flow your business simply will [...]
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Business Success,
Cash Flow,
Crying Shame,
Effective Sales,
Financial Rewards,
Hard Time,
Marketing Practices,
Martial Art School,
martial arts business,
new students,
Occu,
Prospective Clients,
Quality Control,
Rapid Growth,
Retention Issues,
Retention Strategies,
Retention Systems,
Sales Tactics,
Success Steps,
Sudden Influx,
Two Steps No Comments |
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Share When You Start a Martial Art School There Are Things You Should Know… Most instructors start a martial arts school knowing they are going to need 100 students or more to support themselves at a living wage while paying the overhead on their facility. However, there are some other things you should know when [...]
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Bottom Line,
Expenditures,
Floor Space,
Grim Reality,
Gymnasium,
Large Groups,
Living Wage,
Longevity,
Martial Art School,
martial arts school,
Minimal Staff,
Naked Truth,
Payroll,
Quantum Physicist,
Reason 2,
Rod Serling,
Space And Time,
Square Footage,
Teaching Staff,
Time Issues No Comments |
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Share After Marketing Comes Selling – Where The Real Fun Begins… Many would-be school owners and aspiring full-time instructors have convinced themselves that they don’t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” [...]
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Business Success,
Complete Sales,
Contrary,
Course Language,
customer service,
Enrollments,
Full Time,
Introductory Course,
Marketing,
Martial Art School,
martial arts business,
Prospective Student,
Real Fun,
Sales Person,
Sneaky Tactics,
Stranger,
Success Steps,
Successful School,
Term Member,
Time Instructors,
Truth No Comments |
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Share Speed Kills… In the past six months, out of the hundreds of site members we have, I’ve had just three site members contact me to tell me they were either closing their schools or scaling back on their operations… Although this is an extremely low percentage of failure – especially during an extended recession [...]
Tags:
Budget,
Business Owner,
Cash Flow,
Failure,
Martial Art School,
martial arts school,
Mistake,
Part Time,
Profits,
Reason,
Recession,
Risk Aversion,
Shame,
Six Months,
Starting A Business,
Starting A New Business,
Starting Business,
Successful Business,
Suitable Location No Comments |
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Share Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat Until a student walks in the door and you collect a check, you aren’t in business. You can get business cards printed up, tell everyone you’re starting a martial art school, and even sign a lease on a building, [...]
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Advertising Methods,
Bona Fide School,
Budget,
Business Cards,
Business Success,
Caption,
Expert Marketer,
Fundamentals Of Marketing,
Lead Generation,
Marketing A Small Business,
Marketing Methods,
Martial Art School,
martial arts business,
Massie,
Real World,
Small Business,
Small Businesses,
Success Steps,
Successful School,
Time Effort,
Token,
Transition,
Wannabe No Comments |
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Posted on June 14, 2010, 11:39 am, by M. Massie, under
Marketing.
Share “Are You Nuts? You Want Me To Give Away Free Classes?” In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn’t surprise me [...]
Tags:
Advertisement,
Blog,
Current Students,
Effective Marketing,
Marketing,
Martial Art School,
Member Forums,
new students,
Nuts,
Recipient,
Referral,
Surprise,
Vip No Comments |
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Share Why It’s Not Always Good Idea To Try To Build A Better Mousetrap One thing I’ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing. Take for example the numerous styles and systems that exist today. There are [...]
Tags:
Artistic Expression,
Arts Management,
Better Mousetrap,
Big Picture,
Business Coaching,
Business Experience,
Business Management,
Business Mastery,
Business Principles,
Business Success,
Business System,
Contrary,
Decades,
Disastrous Results,
Fashion,
Five Steps,
Lead Generation,
Leadership Teams,
Marketing,
Martial Art School,
Martial Art Style,
martial arts business,
Martial Arts Experience,
Martial Arts Instructors,
membership upgrades,
Own Business,
Personality,
Profit Centers,
Step 2,
Tendency,
Trial Error 2 Comments |
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Share Want to know how to make sure your martial art school fails miserably? If you ever wanted to know how to tank a martial arts school, here’s a list of the top ten ways to fail in your martial arts business… The Top Ten Ways To Tank Your Martial Arts School Start Your School [...]
Tags:
Baloney,
Bragging Rights,
Business Decisions,
Business Education,
Business Mentors,
Business Plans,
Checkbooks,
Martial Art School,
martial arts business,
Martial Arts Instructor,
martial arts school,
Professional Martial Arts,
Seat Of Your Pants,
Seminar Instructor,
Severance Package,
Start Up Capital,
Trust Fund Baby,
Wad,
Who Needs A Marketing Plan,
World Champion No Comments |
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Share Is Bigger Better When It Comes To Martial Arts Schools? When it comes to running a martial arts school, size is an important consideration. Of course, everyone wants to have a lot of students and nice, spacious facilities. But how big is too big when it comes to running a martial art school? To [...]
Tags:
Amount Of Money,
Assistant Instructor,
Business Planning,
Careful Consideration,
Clientele,
Economic Principle,
Gross Income,
Head Instructor,
Initial Business,
Instructor Assistant,
Instructor Office,
Law Of Diminishing Returns,
Least Three People,
Lifestyle,
Martial Art School,
martial arts business,
martial arts school,
Martial Arts Schools,
Martial Arts Studio,
Output Increases,
Profit Margins,
Relative Return,
Rule Of Thumb,
Spacious Facilities,
Staff Members,
Time Employee No Comments |
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Posted on April 28, 2010, 6:32 am, by M. Massie, under
Start-Up.
Share Life As A New Martial Art School Owner Being a new business owner is scary, mysterious, and exciting all at once. On the one hand, starting your new business represents an exciting new adventure, as well as the potential for financial freedom and getting to do what you love for a living. On the [...]
Tags:
Age Groups,
Billing Accounts,
Business Owner,
Conundrum,
Daily Struggle,
Day Job,
Financial Freedom,
Hallways,
Love,
Lunchtime,
Martial Art School,
Nerves,
New Business,
Paperwork,
Phone Inquiries,
running a martial art school,
Shame Shame,
Smart Phone,
Smooth Trip,
start a martial art school,
starting a martial art school,
starting and running a martial art school,
Starting Business,
Stress,
Typical Day,
Uncertainty,
Unrealistic Expectations,
What The Heck,
Work Breaks,
Workout 17 Comments |
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Share “Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools… Starting a martial art school is tough – and growing a martial art school is even tougher. That’s why I spent a lot of time in my first school analyzing my operations and comparing them [...]
Tags:
Adult Teens,
Age Groups,
Attrition,
Benchmarks,
Boils,
Business Success,
Checklists,
Contracts,
Conversions,
Correct Outcome,
Custome,
Data Tables,
Day Job,
Dragons,
Eight Cylinders,
Elements,
Enrollments,
Failure,
fitness,
Focus,
Holes,
Leads,
Little Dragons,
Lot,
Marketing Efforts,
Marketing Methods,
Marketing Plans,
Martial Art School,
Martial Art Schools,
Martial Arts,
martial arts business,
Martial Arts Students,
Massie,
Math Problem,
Membership Agreement,
Moving,
Net Marketing,
No Exceptions,
Part Time,
Peril,
Promotions,
Remainder,
School Operations,
Self Assessment,
Six Months,
Step 1,
Stud,
Successful School,
Successful Schools,
Tables And Graphs,
Target Number,
Upward Growth 1 Comment |
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Share Skip The Middle-Man And Go Directly To Your Local Consumers Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”? There are two qualifying characteristics that distinguish direct marketing from other forms of marketing: It is delivered directly [...]
Tags:
Action Marketing,
Art Marketing,
Consumers,
Crack,
Deliverability,
direct mail,
Direct Mail Marketing,
Direct Marketing,
Door Hanger,
Door Hanger Distribution,
Door Hangers,
Email Marketing,
Failure,
Fliers,
Houses,
Kind Comments,
Mail Email,
Marketing Direct,
Marketing Schools,
Marketing Success,
Marketing Tips,
Martial Art School,
Martial Art Schools,
Middle Man,
Piece Of Paper,
Recipient,
Telemarketing No Comments |
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Posted on March 3, 2010, 5:25 pm, by M. Massie, under
Management.
Share Chances Are It’s What You’re Not Doing That’s Hurting Your Business… Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more [...]
Tags:
Blogs,
Business Approaches,
Business Chances,
Business Day,
Business Success,
Business System,
Business Week,
Circumstances,
Competence,
Consistency,
Entire System,
Failure,
Financial Success,
Fraction,
Instructional Materials,
Kicker,
Lead,
Lost,
Marketing,
Martial Art School,
Martial Art Schools,
martial arts business,
Martial Arts Instructors,
Matter Of Course,
Momentum,
Newsletter Websites,
Observation,
People,
Pitch,
Repeatable Results,
Running,
Self Sabotage,
Seven Years,
Six Months,
Stuff Works,
Success Chances,
Successful School,
Trial Error,
True Business,
Wheel 2 Comments |
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Posted on January 30, 2010, 9:17 am, by M. Massie, under
Video Content.
Share Welcome to the Member’s Only startup video content page. Select a video from among the topics below, and click the link to begin viewing. You will need to have the Adobe Flash Player plugin installed in your browser to view some of these videos. Click here to visit the Adobe site to get the [...]
Tags:
Adobe Flash Player,
Browser Plugin,
Business System,
Content Page,
Flowplayer,
Flv,
Mahan,
Martial Art School,
Masai,
Pay Attention,
Profits,
Sound Quality,
Speakers,
Video Content,
Videos No Comments |
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Posted on January 30, 2010, 9:16 am, by M. Massie, under
Video Content.
Share Martial Art School Startup Interview with Jim Mahan This is the final part of the martial art school startup interview I did with Jim Mahan. Pay attention to how he’s followed the Small Dojo Big Profits business system and the lessons taught on this site to the “T” and then look at what it’s [...]
