Posts Tagged ‘Martial Art School’
Martial Art School Startup Interview with Jim Mahan This is the interview that proves you can either do a lot with a little, or a little with a lot! Thankfully, Jim chose the former and man has he done a lot… Pay attention to how he’s followed the Small Dojo Big Profits business system and the lessons taught on this site to the “T” and then look at what it’s done for him, despite not having the best location or facilities. (Haven’t seen Parts I & II? Click here for Part I of this interview. Click here for Part II of this interview.) Sound quality is not the best – it was shot in Read the rest of this entry »
Part II of “Doing A Lot With A Little, Or A Little With A Lot!”
This is the second part of my martial art school startup interview with Jim Mahan. In this section of the interview, Jim explains how he is starting a martial art school despite some very unique challenges. Also, you can check out Part I of this interview by clicking here. Part III of this interview will be posted to the private Member Video Content section on the site later today. In the final third segment, Jim and I get deep into examining and explaining how Jim has taken my martial arts business system and used it to go from 3 members to 26 members in just two month’s time teaching out Read the rest of this entry »
Proof You Can Either Do A Lot With A Little… Or A Little With A Lot!
This is the first part of my martial arts business interview with Jim Mahan, a MASAI member who is doing amazing things by following my coaching advice. If you’ve ever said “I can’t” about starting a martial art school, you MUST see this! (Note: The audio is patchy in a few places, but it doesn’t detract from the information, which is priceless…) I’ll post the second part of the interview tomorrow, where Jim explains how he is managing a successful martial art school launch in spite of not having the “perfect” facility. Stay tuned! Read the rest of this entry »
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Do Your Enrollment Numbers Look This Good?
I don't promise you that money will fall from the sky when you join MASAI... but you will discover how to get (and keep) new students.
Unrealistic Expectations…
I often receive emails or field messages on the forums asking me how long it takes to grow a martial arts school to “x” number of students.
In addition, I sometimes receive similar messages from new and would-be school owners who are ready to quit because they think their school isn’t growing fast enough…
Sadly, this is an all-too-common occurrence which I blame in part on the mainstream industry magazines, who are more than willing to print story after story about Master XYZ’s overnight martial arts school successes.
Unfortunately, this sort of irresponsible journalism creates unrealistic expectations in the minds of those who are unfamiliar with the way business growth typically works in the real world.
Reality Versus Confabulation
Certainly, such wild stories sell consulting packages… but what you’re not reading in those articles is how Master XYZ already had a substantial business in place in a neighboring community, or how they had an extensive marketing budget and experience in martial arts school promotion to help them get off the ground fast. Granted, I’ve personally coached school owners and showed them how to enroll large amounts of students in a relatively short period of time. But, they were, Read the rest of this entry »
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Choosing a Location for a Martial Arts Studio, Demystified
I’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense.
However, in my experience (and from what I’ve gleaned from other experienced school owners), there are several qualities to consider when choosing a location that will greatly increase the chances of a martial art school’s success.
Ignoring these “location factors” could spell disaster for your school, while finding a location that meets each quality on the following list could easily make the difference between failure and success for your new school.
So, what are the factors you should consider when choosing a location?
The ideal location for a martial art school should include the following: Read the rest of this entry »
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Want To Make More? Spend Less!
During periods of economic slow-downs and recessions, the school owners who are able to spend less while still maintaining business as usual are the ones who prosper.
Notice I didn’t say “survive” – just being in the game to survive runs contrary to the entrepreneurial mindset. If your only goal is to survive, then I suggest you quit now… because when you have self-limiting goals and no self-belief, it’s a sure formula for failure.
True entrepreneurs use setbacks as opportunities for innovation, which is why you have to focus on prospering – it puts you in the correct frame of mind to find the opportunities overlooked by everyone else.
Don’t Dwell – Just Implement
Now, I don’t want to spend a whole lot of time on cutting back, because it puts you in a scarcity mindset if you dwell on it too long.
However, here’s a short list of things you can do to save money this month… and in the coming months and years as you grow your school:
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How To Increase Your Martial Arts Enrollments in 2010
Everyone wants more martial arts students in 2010. Here's how to get them.
- Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »
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Using Fear of Loss to Retain Members
This has to be the simplest retention strategy, ever… and one of the most effective.
It relies on the persuasion principle known as… Read the rest of this entry »
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system
Good Martial Art School Management Systems Lead To Success
When you’re first starting a school, implementing a systems-based process for everything you do will likely be the last thing on your mind. However, if you start off from the beginning documenting every process in your school, writing each one down in a step-by-step manner in the simplest words possible, you’ll be well on your way to having a systems-driven school. Why is this so important? Because systems are what will make your school run smoothly, efficiently, and with as little effort as possible. Standardized and documented systems are what will allow you to train good staff, and use them to replace you when you want to take time away from work. Also, having systems in place will allow you to hone in on areas where your school is under-performing. You can then revise and improve your systems to fine-tune your processes until you have them down to the simplest and most-effective steps… the ones that are necessary for achieving the intended goal. Now, if you’ve purchased my materials (Small Dojo Big Profits, the Phone-to-Enrollment sales system, etc.) you’ll already be well on your way to having systems to follow in your school. However, it’s extremely important that you write your own systems down yourself. Read the rest of this entry »
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Preparing for Tax Season
Author: M. Massie
Tax season can be a bear, unless you are organized beforehand. There are a lot of deductions that you may be able to take, if you have a good accountant and can prove your expenses. First off, remember that any expense you have that is business related is a potential tax write-off. I’m not an accountant, so your CPA has the final say on what you can write-off, but here’s a short list of things you should gather your receipts for in order to get the deductions:
- Rent
- Utilities
Member Ads
Author: M. Massie
- Scroll Down to Download Ads -
Welcome to the Member’s ad section. As a paying member, you may download these ads for your own personal use in your own school. Just remember that by downloading these ads you agree to our terms of use:
- Ads are for use by active, paying members of the Martial Art School Alliance International website only. If you cancel your subscription, you no longer have the right to use these ads.
- All ads are copyrighted. You are authorized to insert your own contact information in the ad, but further modification of the ads or extracting text or images is prohibited. Ads must remain intact and with the copyright notice visible.
- You may only use these ads for your advertising your own programs and business. Sharing these ads is prohibited.
- Fliers may be photocopied and ads may be reprinted, so long as you insert your school’s contact information before reproducing the ad or flier. All reproductions must be for your own personal use.
- Ads may be reduced or increased in size to suit your needs. Feel free to blow them up to poster size to use for display in your school.
To download an ad, simply right-click the link and choose “save as” to save it to your hard drive. Note: All download links expire after a few minutes. If you get an error downloading a file, reload Read the rest of this entry »
How To Become A Top School By Focusing On The “Big Five” Principles of Martial Arts School Management
Just like learning martial arts, launching and growing a school simply requires focusing on the correct "technique"
Running a martial arts school successfully is really pretty simple – it’s getting your school off the ground that is the hard part. Even so, the same principles that allow you to manage a school effectively are the very same principles needed to get you through your launch period.
Think it’s complicated? It’s really not… launching and growing your school is really just a matter of staying focused on the “Big Five” areas of martial arts school management.
No matter where you are in the business life-cycle, I recommend that every month you should review your current operations as they relate to each of the “Big Five” management principles, then pick one crucial thing to implement/improve upon in each area, and then repeat this process every month thereafter.
By the way, the “Big Five” areas are: Read the rest of this entry »
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If you read my article on time management and setting priorities, you now understand what you need to be doing during peak activity hours.
However, what you should be doing before and after classes is what I want to address in this article.
The following are essential activities that should be done in your studio every day, before and after your classes: Read the rest of this entry »
How to Increase Profits in Your Martial Arts School by Offering Fitness Classes and Nutritional Supplements
Author: M. Massie
Since many studios are trying to figure out ways to capture the adult market, I thought it would be a great idea to discuss how you can increase your profits by adding martial arts fitness services to your studio operations.
Anyone who has read my book knows that I am a big proponent of added profit centers. Experience has taught me that multiple streams of income offer the small studio owner the best chance for long-term success in their business.
There are number of ways you can do this. Let’s look at just a few of the most popular methods: Read the rest of this entry »
"Small Dojo Big Profits" way!
