Posts Tagged ‘Martial Arts Lessons’

Keeping Adult Students Interested Isn’t Easy, But It Is Possible…

How do you keep adults in class? Here are a few ideas...

As hard as it is for some schools to attract adult students, you’d think they’d put more effort into keeping them around.

Even so, adult retention presents a real issue to school owners across the spectrum of styles and markets.

Adults seem to have ten times the distractions of children, and they don’t have parents paying for their lessons who make them go to class twice a week.

Work, family, dating, finishing a degree… these are just a few examples of things that can distract adult students and that may be competing with you for their attention.

So, how do you keep adults attending class?

I don’t have the 110% solution to that issue, but I can offer some helpful suggestions that may help boost your adult retention. Here are a few simple strategies you can use that may help increase your adult enrollment and boost your adult class attendance.
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How to Sell Martial Arts Lessons During the Holidays

Member ads for this month can be from the marketing materials download page.

That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.

Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.

By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).

Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.

So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.

In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.

How do you do this? Read the rest of this entry »

Last night, I had a guy walk into my school to inquire about our programs. After I found out where this guy lived, my curiosity was immediately peaked. Why? Well, the guy lives in a posh, upscale neighborhood about 7 miles from our studio. Typically, most martial arts schools only draw students from a three-to-five-mile radius, which made me wonder why he drove so far to check us out. Furthermore, there are at least four martial arts studios within a three-mile radius of this guy’s neighborhood. So, I asked this gentleman straight-up why he Read the rest of this entry »