Posts Tagged ‘martial arts marketing’
How To Do Group Enrollments
Author: M. Massie
The Holy Grail of Martial Arts Marketing – Group Enrollments
Group enrollments are easy to do when you know how.
When I bring up doing group enrollments to most of my martial arts business coaching clients, they typically nod their heads and tell me what a great idea it is…
Then they do nothing to implement what I’ve just shared with them. Why? Because most instructors struggle so much to get just one student, enrolling 10 or more at once seems like a pipe dream to them.
It’s Possible – If You Know How!
Well, it’s not a pipe dream. I actually started doing them way back when I first started my school, and refined and perfected the formula after observing how other successful school owners conducted their own group enrollments. Yes, it takes planning, and yes, you have to lay some groundwork to reap the rewards, but honestly -
If you could enroll as many students in a single hour as you typically do all month long, would you be willing to do a little legwork to make that happen?
Sure you would – and here’s how to do it:
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Martial Arts Business Marketing Challenge
All right – I’m throwing down the gauntlet… all in the name of good fun and seeing some school owners achieve massive martial arts success during the final quarter of this year.
So, I’m having a contest for MASAI members during the month of October 2010. Click here to join MASAI The goal? Simple… get participants to challenge themselves to enroll 30 students in 30 days or as close to it as possible (well, really in 31 days… but “30 students in 31 days” just doesn’t have the same ring to it). The reward? This is the fun part – I’ll be rewarding any school owner who can document their progress toward enrolling 30 students in 30 days with the following prizes:
A Confused Mind Never Buys…
Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.
Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.
Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…
Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.
And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.
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How To Increase Your Martial Arts Enrollments in 2010
Everyone wants more martial arts students in 2010. Here's how to get them.
- Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »
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