Posts Tagged ‘Martial Arts Studios’
Last night, I had a guy walk into my school to inquire about our programs. After I found out where this guy lived, my curiosity was immediately peaked. Why? Well, the guy lives in a posh, upscale neighborhood about 7 miles from our studio. Typically, most martial arts schools only draw students from a three-to-five-mile radius, which made me wonder why he drove so far to check us out. Furthermore, there are at least four martial arts studios within a three-mile radius of this guy’s neighborhood. So, I asked this gentleman straight-up why he Read the rest of this entry »
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Pricing Strategy #1: Applying the Law of Supply and Demand
You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach. Read the rest of this entry »
So You Want to Teach Kids
Author: M. Massie
The other day, I was clicking around on some martial arts websites and came across an interesting article on the Bullshido website, the topic of which was “The difference between a commercial martial arts school and a McDojo.”
Now, normally I’d expect to hear the standard diatribe – including a lot of senseless yammering about how “real” martial arts schools don’t teach kids. As you might imagine, I was shocked when I read the following:
“Lets take a walk into a school shall we?
… there’s a large kids class going on right now. The kids are taking turns throwing front kicks and round kicks on kick pads and practicing how to roll someone off them on the ground. The parents are sitting watching their children drinking Starbucks and yapping about whatever it is they yap about while they watch their kids jump around in karate suits.
McDojo right?
Lets not judge so quickly here…
If the above description was a McDojo then EVERY professionally run martial arts academy would be considered a “McDojo”. The Gracie Jiu Jitsu academy, Gokor’s, Renzo’s, the Beverly Hills Jiu Jitsu Club, the ADCC training center….ALL of them. Meanwhile, we all know that every school I mentioned has produced people that would kick your a$$ six ways from Sunday.”
Seriously, I have to hand it to the author of the post (and I think he’s a moderator on one of the forum topics) – he really hit the nail on the head about the fact that teaching martial arts to children doesn’t necessarily equal selling-out.
Which of course brings me to the topic of this article; namely, how to avoid the stigma that goes with teaching children’s programs in your school… Read the rest of this entry »
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