Share A Good Graduation Ceremony Both Attracts And Keeps Students Graduation night is a concept I picked up from observing successful school owners from around the country. When I started my first school, I tried to network with and visit as many successful school owners as I could, both to exchange ideas and to observe [...]
Share “Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools… Starting a martial art school is tough – and growing a martial art school is even tougher. That’s why I spent a lot of time in my first school analyzing my operations and comparing them [...]
Share Marketing Plan for the Months of February/March 1. Print Ads: If you’re running ads in print publications and they’re working, keep it up. Also, start considering hiring a door-to-door flier company to target area neighborhoods around your school with the fliers from this month. Or, get your leadership team out on a Saturday morning [...]
Share How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main [...]
Share Do Your Enrollment Numbers Look This Good? Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this month… and he teaches out of an old equipment warehouse with no heat [...]
Share A Simple, Effective Strategy Mat chats are one of the easiest, most effective ways to increase retention and customer satisfaction in your school among your children’s classes. I’ve been doing them for over fifteen years, and I have consistently experienced greater retention and improved parent feedback in classes where I do regular mat chats. [...]
Share Using Fear of Loss to Retain Members This has to be the simplest retention strategy, ever… and one of the most effective. It relies on the persuasion principle known as… Join the forum discussion on this post – (2) Posts
Share Starting and Running A Summer Camp: My Own Experience The first summer camp I ever ran was back around 2000, the summer after I got married. Oh, I had done some piddly little day camps and a Spring Break or Christmas Break camp or two, but nothing on the scale of what we were [...]
Share 1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first [...]
Share Welcome to the Member’s ad section. As a paying member, you may download these ads for your own personal use in your own school. Just remember that by downloading these ads you agree to our terms of use: Ads are for use by active, paying members of the Martial Art School Alliance International website [...]
Share One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?” This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors and seasoned studio owners alike. Mostly, the [...]
Share A Few Notes About These Documents: Design Quality – Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional [...]