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Marketing Plan for the Months of February/March
1. Print Ads: If you’re running ads in print publications and they’re working, keep it up. Also, start considering hiring a door-to-door flier company to target area neighborhoods around your school with the fliers from this month.
Or, get your leadership team out on a Saturday morning and make an [...]

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How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free!
Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country.
For the majority of school owners, the main challenge with regards [...]

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Do Your Enrollment Numbers Look This Good?
Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this [...]

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A Simple, Effective Strategy
Mat chats are one of the easiest, most effective ways to increase retention and customer satisfaction in your school among your children’s classes. I’ve been doing them for over fifteen years, and I have consistently experienced greater retention and improved parent feedback in classes where I do [...]

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Using Fear of Loss to Retain Members
This has to be the simplest retention strategy, ever… and one of the most effective.
It relies on the persuasion principle known as…
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Starting and Running A Summer Camp: My Own Experience
The first summer camp I ever ran was back around 2000, the summer after I got married. Oh, I had done some piddly little day camps and a Spring Break or Christmas Break camp or two, but nothing on the scale of what we were [...]

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1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market
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One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?” This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors

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A Few Notes About These Documents:

Design Quality – Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and