Posts Tagged ‘Massie’
Becoming An Expert Marketer
Author: M. Massie
Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat
Follow my steps to martial arts business success and you'll soon become a martial arts business "master".
Until a student walks in the door and you collect a check, you aren’t in business.
You can get business cards printed up, tell everyone you’re starting a martial art school, and even sign a lease on a building, but not one of those things really mark the transition from “wannabe” to bona fide school owner.
The only thing that does is getting paid – that’s it. And, you cannot and will not get paid without marketing your school and services effectively. Period.
I can’t tell you how many times I’ve counseled struggling school owners who gave little if any consideration to marketing when launching their school. And by the same token, I’ve also counseled school owners who wasted considerable time, effort, and resources on highly ineffective and grossly inefficient marketing methods.
If you want to launch and run a successful school, start with becoming an expert marketer. This article will teach you the fundamentals of marketing and lead generation, which marketing and advertising methods are best suited to small businesses, and how to best implement those methods for the greatest effect. Read the rest of this entry »
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“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…
Want to grow your school? Follow a proven plan.
Starting a martial art school is tough – and growing a martial art school is even tougher.
That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.
From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…
It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.
Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.
Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.
This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »
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Do Your Enrollment Numbers Look This Good?
I don't promise you that money will fall from the sky when you join MASAI... but you will discover how to get (and keep) new students.
If you can prove your value to your clients over and over again, you’ll keep them enrolled in your classes. In the new economy, consumers now know they have a great deal of choice and control with regards to the quality and customization of the services they purchase, and they simply will not stand for mediocre businesses that offer no additional value to their clients. And let’s face it – when things get tight, most families are going to cut out the expenses they can live without. If your program doesn’t have any added Read the rest of this entry »
You know the type… they are never satisfied with “good enough”, and no matter how hard you work, they always want you to do more. The typical slave driver boss. Man, I’d hate working for a guy like that. But the thing is, I am sort of already working for a slave driver boss… me. Yep, I’m a slave driver when it comes to getting things done. Now, the good news is that I’m my own boss, but that doesn’t mean I get to slack off… heck no! Actually, I work harder for myself than I ever Read the rest of this entry »
In the business world, secrets are funny things. Many times, successful business owners will spend a great deal of time, money, and effort guarding information that is seemingly insignificant… to the uninformed. And this strikes at the heart of what this tip is about today. For those who don’t know any better, the way a successful school owner operates their school may seem virtually identical to the way someone operates who is just getting by. However, it’s the often the little things that make all the difference in whether someone fails or succeeds in business. That’s because Read the rest of this entry »
"Small Dojo Big Profits" way!
