Posts Tagged ‘Member Ads’

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

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How to Sell Martial Arts Lessons During the Holidays

Member ads for this month can be from the marketing materials download page.

That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.

Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.

By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).

Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.

So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.

In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.

How do you do this? Read the rest of this entry »

- Scroll Down to Download Ads -

Welcome to the Member’s ad section. As a paying member, you may download these ads for your own personal use in your own school. Just remember that by downloading these ads you agree to our terms of use:

1. Ads are for use by active, paying members of the Martial Art School Alliance International website only. If you cancel your subscription, you no longer have the right to use these ads.
2. All ads are copyrighted. You are authorized to insert your own contact information in the ad, but further modification of the ads or extracting text or images is prohibited. Ads must remain intact and with the copyright notice visible.
3. You may only use these ads for your advertising your own programs and business. Sharing these ads is prohibited.
4. Fliers may be photocopied and ads may be reprinted, so long as you insert your school’s contact information before reproducing the ad or flier. All reproductions must be for your own personal use.
5. Ads may be reduced or increased in size to suit your needs. Feel free to blow them up to poster size to use for display in your school.

To download an ad, simply right-click the link and choose “save as” to save it to your hard drive. Note: All download links expire after a few minutes. If you get an error downloading a file, reload Read the rest of this entry »

A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »