Share Current Month’s Marketing Plan A Few General Notes on Effective Online and Offline Marketing For Martial Arts Schools For those of you who weren’t members last month, read the article on Becoming an Expert Marketer so you understand the concepts behind this marketing plan. Pay particular attention to the “Marketing Base” concept, and keep [...]

Share Choosing a Location for a Martial Arts Studio, Demystified I’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense. However, in my experience (and from what I’ve gleaned from other [...]

Share Last night, I had a guy walk into my school to inquire about our programs. After I found out where this guy lived, my curiosity was immediately peaked. Why? Well, the guy lives in a posh, upscale neighborhood about 7 miles from our studio. Typically, most martial arts schools only draw students from a [...]