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	<title>The Martial Art School Alliance International &#187; new students</title>
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	<link>http://martialartschoolalliance.com</link>
	<description>A martial arts business association for small school owners</description>
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		<title>MASAI Member Marketing Plan May</title>
		<link>http://martialartschoolalliance.com/masai-member-marketing-plan-may-2011/</link>
		<comments>http://martialartschoolalliance.com/masai-member-marketing-plan-may-2011/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 13:54:15 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Bad News]]></category>
		<category><![CDATA[Dire Straits]]></category>
		<category><![CDATA[Download Area]]></category>
		<category><![CDATA[Extra Cash]]></category>
		<category><![CDATA[Extra Income]]></category>
		<category><![CDATA[Fingers To The Bone]]></category>
		<category><![CDATA[Free Uniform]]></category>
		<category><![CDATA[group classes]]></category>
		<category><![CDATA[Income Generators]]></category>
		<category><![CDATA[Intro Program]]></category>
		<category><![CDATA[Karate]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Months Of The Year]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Private Lesson]]></category>
		<category><![CDATA[Several Thousand Dollars]]></category>
		<category><![CDATA[Six Weeks]]></category>
		<category><![CDATA[Summer Camp]]></category>
		<category><![CDATA[summer camps]]></category>
		<category><![CDATA[Summer Kids]]></category>
		<category><![CDATA[Those Kids]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=2152</guid>
		<description><![CDATA[Prepping For Summer&#8230;. When summer rolls around, some school owners rejoice while other wait in grim preparation for what is often their worst months of the year. So what makes the difference? For the most part, it&#8217;s planning ahead and adapting to the circumstances. And, this involves nothing more than making sure you have some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Martial Arts Business Basics</title>
		<link>http://martialartschoolalliance.com/martial-arts-business-basics/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-business-basics/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 15:20:39 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Administrative Duties]]></category>
		<category><![CDATA[Basic Foundation]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Collections]]></category>
		<category><![CDATA[Complacency]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Consistent Stream]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Customer Satisfaction Issues]]></category>
		<category><![CDATA[Devil Is In The Details]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Eye View]]></category>
		<category><![CDATA[Frequent Interaction]]></category>
		<category><![CDATA[Full Time School]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Local Community]]></category>
		<category><![CDATA[Logical Progression]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Instruction]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Moving]]></category>
		<category><![CDATA[Negative Impressions]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Outrage]]></category>
		<category><![CDATA[Own Time]]></category>
		<category><![CDATA[Previous Schools]]></category>
		<category><![CDATA[Principle]]></category>
		<category><![CDATA[Priority]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Progress Billing]]></category>
		<category><![CDATA[Quality Martial Arts]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Short Period]]></category>
		<category><![CDATA[Six Months]]></category>
		<category><![CDATA[Stiff Competition]]></category>
		<category><![CDATA[Studen]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Teaching System]]></category>
		<category><![CDATA[Time Retention]]></category>
		<category><![CDATA[Top Priority]]></category>
		<category><![CDATA[Truth]]></category>
		<category><![CDATA[Workday]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1788</guid>
		<description><![CDATA[Knowing and Doing the Basics is the Key to Martial Arts Business Success Do you have your martial arts business basics down? You know &#8211; those top priority concepts, skills, and tasks that are essential to running a successful martial art school? Maybe you haven&#8217;t given much thought to what those are&#8230; but if you&#8217;ve [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/martial-arts-business-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Announcing The MASAI 30 Students in 30 Days Challenge!</title>
		<link>http://martialartschoolalliance.com/announcing-the-masai-30-students-in-30-days-challenge/</link>
		<comments>http://martialartschoolalliance.com/announcing-the-masai-30-students-in-30-days-challenge/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 19:34:26 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[30 day challenge]]></category>
		<category><![CDATA[30 students in 30 days]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Resource]]></category>
		<category><![CDATA[Challenge Rules]]></category>
		<category><![CDATA[Coaching Schools]]></category>
		<category><![CDATA[Education Products]]></category>
		<category><![CDATA[Forum Thread]]></category>
		<category><![CDATA[Good Fun]]></category>
		<category><![CDATA[Grand Prize]]></category>
		<category><![CDATA[Guardians]]></category>
		<category><![CDATA[Kit And Kaboodle]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[martial arts marketing]]></category>
		<category><![CDATA[Member Forum]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Photo Release]]></category>
		<category><![CDATA[Prizes]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Retail Value]]></category>
		<category><![CDATA[Sensitive Info]]></category>
		<category><![CDATA[Snapshot]]></category>
		<category><![CDATA[Student Enrollments]]></category>
		<category><![CDATA[Student Memberships]]></category>
		<category><![CDATA[Throwing Down The Gauntlet]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1590</guid>
		<description><![CDATA[Martial Arts Business Marketing Challenge All right &#8211; I&#8217;m throwing down the gauntlet&#8230; all in the name of good fun and seeing some school owners achieve massive martial arts success during the final quarter of this year. So, I&#8217;m having a contest for MASAI members during the month of October 2010. Click here to join [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/announcing-the-masai-30-students-in-30-days-challenge/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Martial Arts Business Success Steps: Ironclad Retention Systems</title>
		<link>http://martialartschoolalliance.com/martial-arts-business-success-steps-ironclad-retention-systems/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-business-success-steps-ironclad-retention-systems/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:25:28 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Retention]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Cash Flow]]></category>
		<category><![CDATA[Crying Shame]]></category>
		<category><![CDATA[Effective Sales]]></category>
		<category><![CDATA[Financial Rewards]]></category>
		<category><![CDATA[Hard Time]]></category>
		<category><![CDATA[Marketing Practices]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Occu]]></category>
		<category><![CDATA[Prospective Clients]]></category>
		<category><![CDATA[Quality Control]]></category>
		<category><![CDATA[Rapid Growth]]></category>
		<category><![CDATA[Retention Issues]]></category>
		<category><![CDATA[Retention Strategies]]></category>
		<category><![CDATA[Retention Systems]]></category>
		<category><![CDATA[Sales Tactics]]></category>
		<category><![CDATA[Success Steps]]></category>
		<category><![CDATA[Sudden Influx]]></category>
		<category><![CDATA[Two Steps]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1385</guid>
		<description><![CDATA[Once You Fill Your School, You Have to Work to Keep It Full As I&#8217;ve said many times, when you&#8217;re starting a new martial art school (or any business) your first priority is building revenue. Cash flow is what runs a business and what keeps it running. Without cash flow your business simply will not [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/martial-arts-business-success-steps-ironclad-retention-systems/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>99 Ways to Use Guest Passes to Get New Students Part II</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:57 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4th Of July]]></category>
		<category><![CDATA[Artic]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[Butt]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Chamber Member]]></category>
		<category><![CDATA[Chamber Members]]></category>
		<category><![CDATA[Chamber Of Commerce]]></category>
		<category><![CDATA[Christmas Card]]></category>
		<category><![CDATA[Easter Egg Hunt]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[Free Gift Certificate]]></category>
		<category><![CDATA[Free Guest]]></category>
		<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[Halloween Event]]></category>
		<category><![CDATA[Local Chamber]]></category>
		<category><![CDATA[Local Schools]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Program Ideas]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral Program]]></category>
		<category><![CDATA[Rubber Bands]]></category>
		<category><![CDATA[Second Half]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[Waiting In Line]]></category>
		<category><![CDATA[Whoop]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1347</guid>
		<description><![CDATA[Attack Of The Killer Guest Pass Ideas, Part 2 Just in case last month&#8217;s gargantuan list of guest pass referral ideas wasn&#8217;t enough, you&#8217;ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article. But first, let&#8217;s review a few [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Use Graduation Night For Promotion and Retention</title>
		<link>http://martialartschoolalliance.com/how-to-use-graduation-night-for-promotion-and-retention/</link>
		<comments>http://martialartschoolalliance.com/how-to-use-graduation-night-for-promotion-and-retention/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:28 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Belt Promotions]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Celebration Events]]></category>
		<category><![CDATA[Exchange Ideas]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Family Members]]></category>
		<category><![CDATA[Friday Nights]]></category>
		<category><![CDATA[Graduation Celebration]]></category>
		<category><![CDATA[Graduation Ceremony]]></category>
		<category><![CDATA[Graduation Night]]></category>
		<category><![CDATA[Martial Art]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Own Eyes]]></category>
		<category><![CDATA[Party Endorsements]]></category>
		<category><![CDATA[Scheduling]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Successful Schools]]></category>
		<category><![CDATA[Third Party]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1350</guid>
		<description><![CDATA[A Good Graduation Ceremony Both Attracts And Keeps Students Graduation night is a concept I picked up from observing successful school owners from around the country. When I started my first school, I tried to network with and visit as many successful school owners as I could, both to exchange ideas and to observe their [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/how-to-use-graduation-night-for-promotion-and-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>99 Ways To Use Guest Passes To Get New Students</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:33 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Current Students]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Member Forums]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[Vip]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1301</guid>
		<description><![CDATA[&#8220;Are You Nuts? You Want Me To Give Away Free Classes?&#8221; In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn&#8217;t surprise me a [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Simplified Enrollment Process</title>
		<link>http://martialartschoolalliance.com/the-simplified-enrollment-process/</link>
		<comments>http://martialartschoolalliance.com/the-simplified-enrollment-process/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:16:28 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[business systems]]></category>
		<category><![CDATA[Clipboard]]></category>
		<category><![CDATA[Complete Control]]></category>
		<category><![CDATA[Confused Mind]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Intro Program]]></category>
		<category><![CDATA[Introductory Program]]></category>
		<category><![CDATA[Length Of Time]]></category>
		<category><![CDATA[Likelihood]]></category>
		<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[martial arts marketing]]></category>
		<category><![CDATA[Martial Arts Technique]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[Mrs Smith]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Piece Of Paper]]></category>
		<category><![CDATA[Posture]]></category>
		<category><![CDATA[Presentation Portfolio]]></category>
		<category><![CDATA[Prospective Student]]></category>
		<category><![CDATA[Prospective Students]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Razor]]></category>
		<category><![CDATA[School Brochure]]></category>
		<category><![CDATA[School Information]]></category>
		<category><![CDATA[Strong Dislike]]></category>
		<category><![CDATA[Teaching Methods]]></category>
		<category><![CDATA[Two Ways]]></category>
		<category><![CDATA[Unnecessary Complexity]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=737</guid>
		<description><![CDATA[A Confused Mind Never Buys&#8230; Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects. Apparently he&#8217;d been told by an &#8220;expert&#8221; that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/the-simplified-enrollment-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recession-Proof Martial Arts Success</title>
		<link>http://martialartschoolalliance.com/recession-proof-martial-arts-success/</link>
		<comments>http://martialartschoolalliance.com/recession-proof-martial-arts-success/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:00:38 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Equipment Warehouse]]></category>
		<category><![CDATA[Footsteps]]></category>
		<category><![CDATA[Half A Century]]></category>
		<category><![CDATA[Mahan]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[Massie]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Recession Proof]]></category>
		<category><![CDATA[Robby]]></category>
		<category><![CDATA[School Alliance]]></category>
		<category><![CDATA[Sky]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Time Mike]]></category>
		<category><![CDATA[Website Tomorrow]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=749</guid>
		<description><![CDATA[Do Your Enrollment Numbers Look This Good? Actual enrollment numbers from Martial Art School Alliance site members this month: &#8211; Paul Halme, 18 members so far&#8230; &#8211; Robby Bray, 17 members so far&#8230; &#8211; Jim Mahan, 12 members so far this month&#8230; and he teaches out of an old equipment warehouse with no heat or [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/recession-proof-martial-arts-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASAI Member Marketing Plan for February</title>
		<link>http://martialartschoolalliance.com/masai-member-marketing-plan-for-february-2010/</link>
		<comments>http://martialartschoolalliance.com/masai-member-marketing-plan-for-february-2010/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 17:36:24 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Banner Sign]]></category>
		<category><![CDATA[Coffee News]]></category>
		<category><![CDATA[Fitness Magazines]]></category>
		<category><![CDATA[Fliers]]></category>
		<category><![CDATA[Foot Banner]]></category>
		<category><![CDATA[Health And Fitness]]></category>
		<category><![CDATA[Inexpensive Banner]]></category>
		<category><![CDATA[Initial Payments]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Month Of January]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Parenting Magazines]]></category>
		<category><![CDATA[Print Ads]]></category>
		<category><![CDATA[Related Publications]]></category>
		<category><![CDATA[Roi Return On Investment]]></category>
		<category><![CDATA[Salesperson]]></category>
		<category><![CDATA[Saturation]]></category>
		<category><![CDATA[Seasonal Interest]]></category>
		<category><![CDATA[Seasonal Trends]]></category>
		<category><![CDATA[Site Marketing]]></category>
		<category><![CDATA[Stick To Your Guns]]></category>
		<category><![CDATA[Yard Signs]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=717</guid>
		<description><![CDATA[Capitalizing on Seasonal Trends&#8230; This month&#8217;s ad is a unique take on the typical after New Year fitness ads you usually see. The idea is to do a seasonal tie-in, while still capitalizing on the public&#8217;s current seasonal interest in health and fitness. We suggest you use in print ads, fliers, take ones, and get [...]]]></description>
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