Posts Tagged ‘New Year’
Author: Getting The Most From Your Referrals
This month's martial arts marketing ads can be found in the member's download area.
Valentine’s Day means a lot of different things to different people. For some, it’s time to start looking for a date for the 14th; for others, it’s time to book reservations for dinner with the significant other or spouse…
But for martial art school owners, it’s time to market your programs using guest pass referral cards.
It’s no secret that kids have to give out Valentine’s Day cards to their friends on Valentine’s Day. They’re in the mood to give stuff away anyway – why not give them a gift to place in their cards as well?
If you’ll look in the member’s download section, you’ll find a professionally designed card template that’s perfect for this purpose. Print them on full color card stock along with your school info, and provide them to parents to use in lieu of buying cards for Valentine’s Day for their kids.
So, now you know how to use those cards to get leads and trials… But how do you convert them and keep them coming back?
Here are some vital tips and tricks to make sure you get the most from your guest pass referrals – and not just during February, but all year long. Read the rest of this entry »
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How to Sell Martial Arts Lessons During the Holidays
Member ads for this month can be from the marketing materials download page.
That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.
Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.
By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).
Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.
So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.
In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.
How do you do this? Read the rest of this entry »
How To Increase Your Martial Arts Enrollments in 2010
Everyone wants more martial arts students in 2010. Here's how to get them.
- Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »
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1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first and foremost. 2. Fliers: Print up those fliers and distribute them in neighborhoods around your school. 3. Large Front Window Display: Blow up the full-color 8.5 by 11.0 inch flier at Kinko’s, have them mount it on foam board, and stick it in your front window. Read the rest of this entry »
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Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.
Planning The Cycle…
Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:
- Seasonal swings in inquiries and enrollments -
- Seasonal “windows of opportunity” for certain markets and age groups -
- Seasonal and holiday promotions -
Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »
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Keeping Things Interesting And Active Keeps Students Coming In…
It really hurts to lose students over the holidays, but you really don’t have to if you do a little work to prevent that from occurring. Here are four super-simple strategies you can use to increase tuition and keep your momentum rolling over the holidays. #1 – Reactivating Old Students What better time to reactivate old students than in the New Year when they’re making resolutions to lose weight and be fit? Well, I can think of one better time, and that’s before Christmas! So, what makes this a perfect time to reactivate Read the rest of this entry »
Unfortunately, we can’t halt the march of time, but we can plan ahead to ensure that the coming months go very smoothly in our classroom. As everyone knows, things tend to move at a slower pace around the holidays… at least as far as business is concerned. You’ll likely find yourself with some extra time on your hands on those days when you shut down your classes to observe the holidays. And, that’s the best time to take stock of what you’ve done previously, and to plan ahead to improve your classes in the Read the rest of this entry »
You know the type… they are never satisfied with “good enough”, and no matter how hard you work, they always want you to do more. The typical slave driver boss. Man, I’d hate working for a guy like that. But the thing is, I am sort of already working for a slave driver boss… me. Yep, I’m a slave driver when it comes to getting things done. Now, the good news is that I’m my own boss, but that doesn’t mean I get to slack off… heck no! Actually, I work harder for myself than I ever Read the rest of this entry »
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