Posts Tagged ‘Newspapers’
Author: Three Trends School Owners Need to Be Aware of When Marketing Online in 2010-2011
Google is changing the face of search... again. Are you prepared for what's coming?
Unless you’ve been living under a rock, you should be aware that online marketing is of the utmost importance to your business in the coming decade.
As I’ve mentioned and discussed many times in recent years, the landscape of marketing small businesses locally has changed drastically since 2005.
Print is dead. Yellow pages are useless. Newspapers are the dinosaurs of our media. Better than 90% of the population turns to online media to research buying decisions. We’ve been through all this before on this site and my martial arts business blog.
But the marketing landscape changes at a breakneck pace in the new information age, and it seems to change ever faster as technology progresses. I spend a considerable amount of my time studying these trends and analyzing what they mean to small business owners, so I can advise my clients on how to best leverage new marketing technologies and opportunities.
If you follow the trends and know how to take advantage, there has never been a better time to market your business. But, you have to know the trends to take advantage of them. Here are three trends that you need to know about for marketing your business online in 2010 and 2011.
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”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)
Marketing is the Lifeblood of Your Studio
How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.
When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »
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