Posts Tagged ‘Niche’

Wanna’ Crush Your Competition?

Many times, the best way to crush your competition is to be as different as possible.

Crushing your competition right out of the gate is a hard thing to do…

Especially if you’re opening your school in a tough market with lots of competitors.

Even so, there is only one nearly surefire way I know of to crush your competitors…

And that’s to compete on a totally different playing field than the ones they are running their businesses on…

Here’s how you can do exactly that, and secure your school’s financial future by carving out a niche in your market that is uniquely yours and yours alone. Read the rest of this entry »

Back when I used to get “canned” ads from various consultation companies and industry associations, before I would ever run an ad I would always modify it to maximize my response rates. After a while I decided “enough was enough” and just started creating my own ads.

By creating my own ads, I was able to focus my ad on my local market, and personalize it so that after a while people immediately knew my ads on sight. (Incidentally, it sucks when you accidentally run the same ad as your competitor – that’s why I prefer to create my own ads.)

Here are some tips to either modify your ready-made ads or to create your own ads from scratch: Read the rest of this entry »