Posts Tagged ‘Noun’

system

Good Martial Art School Management Systems Lead To Success

When you’re first starting a school, implementing a systems-based process for everything you do will likely be the last thing on your mind. However, if you start off from the beginning documenting every process in your school, writing each one down in a step-by-step manner in the simplest words possible, you’ll be well on your way to having a systems-driven school. Why is this so important? Because systems are what will make your school run smoothly, efficiently, and with as little effort as possible. Standardized and documented systems are what will allow you to train good staff, and use them to replace you when you want to take time away from work. Also, having systems in place will allow you to hone in on areas where your school is under-performing. You can then revise and improve your systems to fine-tune your processes until you have them down to the simplest and most-effective steps… the ones that are necessary for achieving the intended goal. Now, if you’ve purchased my materials (Small Dojo Big Profits, the Phone-to-Enrollment sales system, etc.) you’ll already be well on your way to having systems to follow in your school. However, it’s extremely important that you write your own systems down yourself. Read the rest of this entry »

proposition – (Noun) 1. a proposal or offer In this month’s start-up article, I’d like to discuss a subject that is often very personal, and that tends to elicit strong emotions when discussed in the presence of savvy small business owners… That’s right – I’m talking about your “U.S.P” – your “Unique Selling Proposition.” USP: “Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built.” Read that definition again a few times, until it sinks in. Your USP is what cause the customer to choose you instead of the goofball down the street.

Why This Is Such an Emotional Issue

Now, you’re probably thinking, “Mike, this doesn’t really stir up a whole lot of emotion for me… I mean, it’s just a selling point, right?” And that’s my point… If your USP doesn’t stir up any emotion in you, then it won’t in your buyers either. Be advised, if your USP isn’t something that fires you up, then it’s a good indication your USP probably sucks!

How to Make Sure Your USP Doesn’t Suck

In Bob Bly’s Read the rest of this entry »