Posts Tagged ‘online marketing’

A Primer On Martial Arts Marketing In The Digital Age

New to online marketing? Don't worry, I've got you covered in this article.

Martial arts marketing has changed dramatically over the last several years – a fact I’ve pointed out over and over again on this site and my blog.

Without knowing how you need to market in these changing times, you’re sunk. No matter how much you long for the days when the yellow pages were king, those days are long gone.

So, what’s an old-school marketer to do?

Not to worry – I’ve got you covered. All you need to know is where to put those skills to use in today’s digital marketing age.

This article should serve as a primer to help those of you who are “old-school” to catch up with the young guns who grew up with a keyboard in their crib. Read on and see just how you can market your school using old-school techniques in the age of the internet… Read the rest of this entry »

Three Trends School Owners Need to Be Aware of When Marketing Online in 2010-2011

Google is changing the face of search... again. Are you prepared for what's coming?

Unless you’ve been living under a rock, you should be aware that online marketing is of the utmost importance to your business in the coming decade.

As I’ve mentioned and discussed many times in recent years, the landscape of marketing small businesses locally has changed drastically since 2005.

Print is dead. Yellow pages are useless. Newspapers are the dinosaurs of our media. Better than 90% of the population turns to online media to research buying decisions. We’ve been through all this before on this site and my martial arts business blog.

But the marketing landscape changes at a breakneck pace in the new information age, and it seems to change ever faster as technology progresses. I spend a considerable amount of my time studying these trends and analyzing what they mean to small business owners, so I can advise my clients on how to best leverage new marketing technologies and opportunities.

If you follow the trends and know how to take advantage, there has never been a better time to market your business. But, you have to know the trends to take advantage of them. Here are three trends that you need to know about for marketing your business online in 2010 and 2011.

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Current Month’s Marketing Plan

A Few General Notes on Effective Online and Offline Marketing For Martial Arts Schools

It's back-to-school time... do you know where your kids are?

For those of you who weren’t members last month, read the article on Becoming an Expert Marketer so you understand the concepts behind this marketing plan. Pay particular attention to the “Marketing Base” concept, and keep it in mind as you implement this marketing plan.

As a standard goal for your monthly marketing activities, you should be generating at least 25-30 leads a month. If not, you need to first EXPAND your marketing by implementing the marketing plans provided to you on this site each month. And, not just some of it… do all of it. That’s the first step in achieving effective marketing for your school.

Expected Results And Trouble-Shooting Your Marketing… Read the rest of this entry »

Welcome to the Member’s Only marketing video content page. Select a video from among the topics below, and click the link to begin viewing.

You will need to have the Adobe Flash Player plugin installed in your browser to view some of these videos. Click here to visit the Adobe site to get the browser plugin.

Marketing Videos

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As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website. However, more and more consumers are going online every day to research products and services before they buy. And, many of these consumers are doing their buying research after hours, when you aren’t open. For such consumers the internet is the primary way they research their buying decisions. Consider the fact that over 200 million searches are done Read the rest of this entry »