Posts Tagged ‘Own Marketing’

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

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Never, Ever, Ever Waste An Opportunity To Market Your Programs

Stating the value of your guest pass on the pass is one good way to make sure it doesn't get tossed in the trash.

Do you have separate business cards and guest passes? If so, you’re wasting a perfectly good opportunity to more effectively market your business, every time you pass out your business card.

You see, your business card should be your VIP guest pass… and it should be designed so that the recipient immediately sees the value of what they’ve just been handed.

There are multiple strategies you can use to make sure that…

• Your students are actually proud to hand your guest pass out to their friends and relatives,
• Your VIP passes don’t get thrown in the trash,
• And that the person who receives your guest pass actually contacts your school to redeem it.

Let’s go over these strategies in detail, so you can get the most from your VIP guest pass marketing efforts.

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A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »