Share Speed Kills… In the past six months, out of the hundreds of site members we have, I’ve had just three site members contact me to tell me they were either closing their schools or scaling back on their operations… Although this is an extremely low percentage of failure – especially during an extended recession [...]
Share “Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools… Starting a martial art school is tough – and growing a martial art school is even tougher. That’s why I spent a lot of time in my first school analyzing my operations and comparing them [...]
Share Wanna’ Crush Your Competition? Crushing your competition right out of the gate is a hard thing to do… Especially if you’re opening your school in a tough market with lots of competitors. Even so, there is only one nearly surefire way I know of to crush your competitors… And that’s to compete on a [...]
Share By Michael Massie When you are first starting your school, building your revenues through marketing and recruitment is your first and foremost priority. Due to the fact that your overall enrollment numbers are relatively low, retention is not an issue at this early stage in the game. Why Retention Becomes So Important After Your [...]
Share Every week or so I get an email from someone who is starting a school and wants the low-down on how to do it right. It’s a pretty tall order to sum it all up in an email, which is why I wrote a book about it. However, there are a few things I’d [...]