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Chances Are It’s What You’re Not Doing That’s Hurting Your Business…
Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last [...]

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How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free!
Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country.
For the majority of school owners, the main challenge with regards [...]

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So, What’s Next?
For new school owners, this may not seem like it’s even worth worrying about yet… but I’m here to tell you it’s something you need to consider if you’re past your first year in business.
You might think it’s only important to have a strong program up to black belt, because that’s what most [...]

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Keeping Them After They First Step In The Door…
I do the same intro course process that I learned from Jim Mather 15 years ago. I’ve tried many other ways to do intros, and I always go back to this one because it has never failed me… Plus, we enroll 90% [...]

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Scholarships
If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school open, I [...]

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As a martial arts school owner, it is important that you understand the “why’s” and “how’s” of hiring and training staff. I don’t want you to make the mistake that many school owners make and hire people that you don’t need.
For some reason, the martial arts industry has gotten the notion that a martial [...]