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	<title>The Martial Art School Alliance International &#187; People</title>
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	<link>http://martialartschoolalliance.com</link>
	<description>A martial arts business association for small school owners</description>
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		<title>Martial Arts Marketing: Using Testimonials To Build Your School</title>
		<link>http://martialartschoolalliance.com/martial-arts-marketing-using-testimonials/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-marketing-using-testimonials/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 16:07:59 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[Avail]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Campai]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Con Artists]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Doubts]]></category>
		<category><![CDATA[Endorsement]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Existence]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Marketing Campaign]]></category>
		<category><![CDATA[Marketing Help]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Provision]]></category>
		<category><![CDATA[Relaxed Attitude]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Satisfied Customers]]></category>
		<category><![CDATA[Scammers]]></category>
		<category><![CDATA[Service Quality]]></category>
		<category><![CDATA[Small Business Owner]]></category>
		<category><![CDATA[Strategic Advantage]]></category>
		<category><![CDATA[Target Market]]></category>
		<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[Third Party]]></category>
		<category><![CDATA[Trepidation]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1886</guid>
		<description><![CDATA[Using Testimonials in Your Martial Arts Marketing There are many ways to market your school, and providing potential clients and customers with testimonials is one of the best ways to super-charge your martial arts marketing. The power of testimonials should never be underestimated. In this day and age, consumers will only purchase products or pay [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Honesty And Convenience As Tactics to Increase Conversions and Enrollments</title>
		<link>http://martialartschoolalliance.com/increase-conversions-and-enrollments/</link>
		<comments>http://martialartschoolalliance.com/increase-conversions-and-enrollments/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 17:14:03 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Billing Company]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Building Trust]]></category>
		<category><![CDATA[Bullet Points]]></category>
		<category><![CDATA[Business Consultants]]></category>
		<category><![CDATA[Business Insurance]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Car Salesman]]></category>
		<category><![CDATA[Common Sense]]></category>
		<category><![CDATA[Convenience]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Doozies]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Free Trial]]></category>
		<category><![CDATA[Gold Belt]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[Introductory Program]]></category>
		<category><![CDATA[Ism]]></category>
		<category><![CDATA[Key Areas]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[Membership Package]]></category>
		<category><![CDATA[Membership Rates]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Registration Fee]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Shop Purchases]]></category>
		<category><![CDATA[Slick Tricks]]></category>
		<category><![CDATA[Sneaky Tricks]]></category>
		<category><![CDATA[Sticker Shock]]></category>
		<category><![CDATA[Tactic]]></category>
		<category><![CDATA[Tire Kickers]]></category>
		<category><![CDATA[Uniform Patches]]></category>
		<category><![CDATA[Waste Of Time]]></category>
		<category><![CDATA[Weed]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1784</guid>
		<description><![CDATA[Simple Honesty And Convenience Can Really Make A Difference In Your Bottom Line So, think you have some powerful &#8220;sales kung fu&#8221;? If so, you likely are aware that your customers see the enrollment process as a buying process. They are shopping you along with your competitors, and will likely make their buying decision based [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Marketing System In Place?</title>
		<link>http://martialartschoolalliance.com/is-your-marketing-system-in-place/</link>
		<comments>http://martialartschoolalliance.com/is-your-marketing-system-in-place/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 12:04:21 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Fit]]></category>
		<category><![CDATA[Fitness Boot Camps]]></category>
		<category><![CDATA[Fitness Camps]]></category>
		<category><![CDATA[Forums]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Hmmm]]></category>
		<category><![CDATA[Honest Truth]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Market Leader]]></category>
		<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Marketing System]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[Minor Tweaks]]></category>
		<category><![CDATA[Mysterious System]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Predictable Results]]></category>
		<category><![CDATA[Psy]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Reason 2]]></category>
		<category><![CDATA[Thanks For Your Help]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1694</guid>
		<description><![CDATA[Not Following The Monthly Marketing System To The &#8220;T&#8221;? Reading The Following May Change Your Mind&#8230; Recently I coached one of our members on setting up a marketing system. Check out this video to see the results of him implementing the system: Just the other day, Tony posted his final results for the MASAI 30-Day [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Showing Students You Care</title>
		<link>http://martialartschoolalliance.com/showing-students-you-care/</link>
		<comments>http://martialartschoolalliance.com/showing-students-you-care/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:49:08 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Retention]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Action Steps]]></category>
		<category><![CDATA[Birthday Cards]]></category>
		<category><![CDATA[Different Ways]]></category>
		<category><![CDATA[Feelings]]></category>
		<category><![CDATA[Good Job]]></category>
		<category><![CDATA[Habit]]></category>
		<category><![CDATA[Jedi Knights]]></category>
		<category><![CDATA[Jot]]></category>
		<category><![CDATA[Junkie]]></category>
		<category><![CDATA[Knights]]></category>
		<category><![CDATA[Long Haul]]></category>
		<category><![CDATA[Married Couple]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[Martial Arts Students]]></category>
		<category><![CDATA[Mind Readers]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Cards]]></category>
		<category><![CDATA[Personal Hand]]></category>
		<category><![CDATA[Personal Notes]]></category>
		<category><![CDATA[Prerequisite]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Retention Tool]]></category>
		<category><![CDATA[Sci Fi]]></category>
		<category><![CDATA[Simple Steps]]></category>
		<category><![CDATA[Texts]]></category>
		<category><![CDATA[Whole Lot]]></category>
		<category><![CDATA[X Men]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1175</guid>
		<description><![CDATA[Simple Steps To Increase Retention While Making Your Job More Rewarding You may not realize this, but retention is a whole lot easier when you invest time in letting your students know that you care about them, both personally and as martial arts students. Sure, you care about your students&#8230; but do they know it? [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/showing-students-you-care/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Avoid Self Sabotage In Your Martial Arts Business</title>
		<link>http://martialartschoolalliance.com/avoiding-business-self-sabotage/</link>
		<comments>http://martialartschoolalliance.com/avoiding-business-self-sabotage/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:25:39 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business Approaches]]></category>
		<category><![CDATA[Business Chances]]></category>
		<category><![CDATA[Business Day]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Business System]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[Circumstances]]></category>
		<category><![CDATA[Competence]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Entire System]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Financial Success]]></category>
		<category><![CDATA[Fraction]]></category>
		<category><![CDATA[Instructional Materials]]></category>
		<category><![CDATA[Kicker]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Martial Art Schools]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Martial Arts Instructors]]></category>
		<category><![CDATA[Matter Of Course]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Newsletter Websites]]></category>
		<category><![CDATA[Observation]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pitch]]></category>
		<category><![CDATA[Repeatable Results]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Self Sabotage]]></category>
		<category><![CDATA[Seven Years]]></category>
		<category><![CDATA[Six Months]]></category>
		<category><![CDATA[Stuff Works]]></category>
		<category><![CDATA[Success Chances]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Trial Error]]></category>
		<category><![CDATA[True Business]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=931</guid>
		<description><![CDATA[Chances Are It&#8217;s What You&#8217;re Not Doing That&#8217;s Hurting Your Business&#8230; Let me start this article by stating up front &#8211; the following may sound like one big long pitch for my stuff, but hear me out. I&#8217;ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/avoiding-business-self-sabotage/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Low Cost Lead Generation In The Internet Age</title>
		<link>http://martialartschoolalliance.com/low-cost-internet-lead-generation/</link>
		<comments>http://martialartschoolalliance.com/low-cost-internet-lead-generation/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 12:52:45 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Arts Marketing]]></category>
		<category><![CDATA[Business Basic]]></category>
		<category><![CDATA[Business Rules]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Door Hangers]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Fingertips]]></category>
		<category><![CDATA[Heart]]></category>
		<category><![CDATA[Internet Age]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Machine]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Radio And Tv]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Target Market]]></category>
		<category><![CDATA[Tv Internet]]></category>
		<category><![CDATA[Universal Problem]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Wit]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=745</guid>
		<description><![CDATA[How to Create a Lead Generating Machine In Under 90 Days&#8230; (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main challenge [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/low-cost-internet-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Retain Students Past Black Belt</title>
		<link>http://martialartschoolalliance.com/how-to-retain-students-past-black-belt/</link>
		<comments>http://martialartschoolalliance.com/how-to-retain-students-past-black-belt/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 14:27:59 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Bar None]]></category>
		<category><![CDATA[Belt Test]]></category>
		<category><![CDATA[Bjj]]></category>
		<category><![CDATA[Black Belt]]></category>
		<category><![CDATA[black belt club]]></category>
		<category><![CDATA[Black Belts]]></category>
		<category><![CDATA[Club Membership]]></category>
		<category><![CDATA[Dangerous Misconception]]></category>
		<category><![CDATA[Extra]]></category>
		<category><![CDATA[Face]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[Intermediate Students]]></category>
		<category><![CDATA[Long Haul]]></category>
		<category><![CDATA[Martial Arts Systems]]></category>
		<category><![CDATA[Membership Program]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pitfalls]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Resource Bar]]></category>
		<category><![CDATA[Tighties]]></category>
		<category><![CDATA[Trees]]></category>
		<category><![CDATA[Wad]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=671</guid>
		<description><![CDATA[So, What&#8217;s Next? For new school owners, this may not seem like it&#8217;s even worth worrying about yet&#8230; but I&#8217;m here to tell you it&#8217;s something you need to consider if you&#8217;re past your first year in business. You might think it&#8217;s only important to have a strong program up to black belt, because that&#8217;s [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/how-to-retain-students-past-black-belt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Intro Process</title>
		<link>http://martialartschoolalliance.com/the-intro-process/</link>
		<comments>http://martialartschoolalliance.com/the-intro-process/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 21:38:26 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Retention]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Basic Moves]]></category>
		<category><![CDATA[Cc Number]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Fighting Stance]]></category>
		<category><![CDATA[Free Uniform]]></category>
		<category><![CDATA[Group Class]]></category>
		<category><![CDATA[group classes]]></category>
		<category><![CDATA[Horse Stance]]></category>
		<category><![CDATA[Intro Course]]></category>
		<category><![CDATA[Mather]]></category>
		<category><![CDATA[Membership Agreement]]></category>
		<category><![CDATA[Middle Punch]]></category>
		<category><![CDATA[Minute Private Lesson]]></category>
		<category><![CDATA[Office Staff]]></category>
		<category><![CDATA[Paperwork]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Private Classes]]></category>
		<category><![CDATA[Private Lesson]]></category>
		<category><![CDATA[Proper Etiquette]]></category>
		<category><![CDATA[Second Group]]></category>
		<category><![CDATA[Signature]]></category>
		<category><![CDATA[Something Simple]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=330</guid>
		<description><![CDATA[Keeping Them After They First Step In The Door&#8230; I do the same intro course process that I learned from Jim Mather 15 years ago. I&#8217;ve tried many other ways to do intros, and I always go back to this one because it has never failed me&#8230; Plus, we enroll 90% of the people who [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/the-intro-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Set Your Martial Arts Tuition Rates Part 3</title>
		<link>http://martialartschoolalliance.com/how-to-set-your-martial-arts-tuition-rates-part-3/</link>
		<comments>http://martialartschoolalliance.com/how-to-set-your-martial-arts-tuition-rates-part-3/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 09:33:03 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Additional Family]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Common Sense]]></category>
		<category><![CDATA[Confusion]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Drive Time]]></category>
		<category><![CDATA[Family Member]]></category>
		<category><![CDATA[Family Members]]></category>
		<category><![CDATA[fees]]></category>
		<category><![CDATA[Fourt]]></category>
		<category><![CDATA[Good Sense]]></category>
		<category><![CDATA[how to set your rates]]></category>
		<category><![CDATA[Income Adults]]></category>
		<category><![CDATA[Martial Arts Industry]]></category>
		<category><![CDATA[Moms And Dads]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[rates]]></category>
		<category><![CDATA[Realities]]></category>
		<category><![CDATA[Scholarship Program]]></category>
		<category><![CDATA[Scholarship Students]]></category>
		<category><![CDATA[Scholarships]]></category>
		<category><![CDATA[setting your prices]]></category>
		<category><![CDATA[setting your rates]]></category>
		<category><![CDATA[tuition]]></category>
		<category><![CDATA[Tuition Rates]]></category>

		<guid isPermaLink="false">http://starting-a-martial-arts-school.com/articles/how-to-set-your-martial-arts-tuition-rates-part-3/</guid>
		<description><![CDATA[Scholarships If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school open, [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/how-to-set-your-martial-arts-tuition-rates-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Hire Martial Arts School Office Staff at the Right Time and for the Right Reasons</title>
		<link>http://martialartschoolalliance.com/how-to-hire-martial-arts-schoo-office-staff-at-the-right-time-and-for-the-right-reasons/</link>
		<comments>http://martialartschoolalliance.com/how-to-hire-martial-arts-schoo-office-staff-at-the-right-time-and-for-the-right-reasons/#comments</comments>
		<pubDate>Sun, 13 Jan 2008 09:19:33 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Briefly]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Martial Arts Industry]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Martial Arts Studio]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[New Prospect]]></category>
		<category><![CDATA[Notion]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[Office Assistant]]></category>
		<category><![CDATA[Payroll]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Retaining Employees]]></category>
		<category><![CDATA[Right Time]]></category>
		<category><![CDATA[School Office Staff]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[Tabs]]></category>
		<category><![CDATA[Time And Money]]></category>
		<category><![CDATA[Train]]></category>
		<category><![CDATA[Variety]]></category>

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		<description><![CDATA[As a martial arts school owner, it is important that you understand the “why’s” and “how’s” of hiring and training staff. I don’t want you to make the mistake that many school owners make and hire people that you don’t need. For some reason, the martial arts industry has gotten the notion that a martial [...]]]></description>
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