Posts Tagged ‘Phone Calls’

Current Month’s Marketing Plan

A Few General Notes on Effective Online and Offline Marketing For Martial Arts Schools

It's back-to-school time... do you know where your kids are?

For those of you who weren’t members last month, read the article on Becoming an Expert Marketer so you understand the concepts behind this marketing plan. Pay particular attention to the “Marketing Base” concept, and keep it in mind as you implement this marketing plan.

As a standard goal for your monthly marketing activities, you should be generating at least 25-30 leads a month. If not, you need to first EXPAND your marketing by implementing the marketing plans provided to you on this site each month. And, not just some of it… do all of it. That’s the first step in achieving effective marketing for your school.

Expected Results And Trouble-Shooting Your Marketing… Read the rest of this entry »

In the typical small school, the primary person responsible for scheduling introductory lessons, returning messages, and answering telephone inquiries will be you, the owner.

Therefore, it is your responsibility to turn a prospect into a student by getting them scheduled for an intro lesson the first time they call.

Just remember this: Before a prospective client actually sees your classes, and experiences the quality of your instruction, they have no reference by which to assess the value of your program. Knowing this, you can see how important it is to schedule that first lesson!

Although this sounds like a lot of responsibility (and it is), it is really not as hard as it sounds (remember, I did all this stuff by myself when I first started out).

There are three reasons why I say most people make appointment setting harder than it has to be: Read the rest of this entry »