Posts Tagged ‘Piece Of Paper’

How One Little Piece of Paper Changes the Whole Dynamic Between You And Your Students

Does using membership agreements hurt or help your school? Read this article to find out.

Why use membership agreements?

This seems to be an ages-old controversy among martial art school owners, and it’s one that bears examining.

First, let’s examine why there is so much controversy surrounding the use of membership agreements in the first place.

If you’re against using membership agreements, I’ll bet it’s because of one of the following three reasons:

1. You’ve seen them used unethically in the past,
2. You’ve seen them used ineffectively in the past,
3. You’ve seen them used inconsistently in the past.

Can You Run A Successful School Without Them?

Everyone wants to know this, and here’s my honest answer after running schools for over 15 years and speaking to literally hundreds of school owners:
Read the rest of this entry »

Skip The Middle-Man And Go Directly To Your Local Consumers

Can this little piece of paper make the difference between marketing failure and success for your school?

Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?

There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:

1. It is delivered directly to the consumer via mail, email, telemarketing, or other direct means -
2. It is focused on “call-to-action” marketing; in other words, the marketing piece focuses on getting the consumer to take a specific action immediately -

Direct Marketing For Martial Art Schools

For our purposes, we typically focus on three forms of direct marketing:

• fliering and door hanger distribution,
• email,
• and direct mail marketing.

Fliering houses, distributing door hangers, and direct mail all are pretty much in the same category as far as direct marketing goes.

However, I believe door hangers are the superior method. Here’s why: Read the rest of this entry »

A Confused Mind Never Buys…

Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.

Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.

Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…

Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.

And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.

Read the rest of this entry »