Share As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or [...]
Share Scholarships If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school [...]
Share Pricing Strategy #1: Applying the Law of Supply and Demand You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach.
Share One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?” This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors and seasoned studio owners alike. Mostly, the [...]