Posts Tagged ‘Principle’

Knowing and Doing the Basics is the Key to Martial Arts Business Success

Do you have your basics down? Not your martial arts basics, but your business basics. Find out by reading this article.

Do you have your martial arts business basics down?

You know – those top priority concepts, skills, and tasks that are essential to running a successful martial art school?

Maybe you haven’t given much thought to what those are… but if you’ve read Small Dojo Big Profits, you know about the 80/20 rule (Pareto’s Principle).

Pareto believed that eighty percent of your results come from just twenty percent of your efforts, and I’ve found this to be true in my own businesses.

That’s why it’s so important to know what those “20% activities” are. Once you do, you can focus in on those activities, and cut out most of the extraneous stuff. By doing so, not only will you become more productive, but you’ll also have more time away from your school.

So, let’s examine the “basic foundation” of running a successful martial arts school, and then we can look at which daily tasks and goals we need to focus on to leverage our workday and maximize our effectiveness.
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Using Fear of Loss to Retain Members

This has to be the simplest retention strategy, ever… and one of the most effective.

It relies on the persuasion principle known as… Read the rest of this entry »

Remember those old football cheers?

“We – are – fired up, yes we are fired up!”

Nope, I never belonged to my high school cheer-leading squad, but I remember those cheers (and cheerleaders) well. Ever wonder what makes a person get out in the cold weather and freeze their tail ends off just to watch a bunch of people chase a pigskin up and down a field?

Figure it out yet? If you’re a football fan, you know why – it’s the emotional high you get while you’re watching your favorite team play their hearts out on the field.

Now, let’s take that lesson indoors to the dojo floor, and apply it to our students… Read the rest of this entry »

How To Become A Top School By Focusing On The “Big Five” Principles of Martial Arts School Management

Just like learning martial arts, launching and growing a school simply requires focusing on the correct "technique"

Running a martial arts school successfully is really pretty simple – it’s getting your school off the ground that is the hard part. Even so, the same principles that allow you to manage a school effectively are the very same principles needed to get you through your launch period.

Think it’s complicated? It’s really not… launching and growing your school is really just a matter of staying focused on the “Big Five” areas of martial arts school management.

No matter where you are in the business life-cycle, I recommend that every month you should review your current operations as they relate to each of the “Big Five” management principles, then pick one crucial thing to implement/improve upon in each area, and then repeat this process every month thereafter.

By the way, the “Big Five” areas are: Read the rest of this entry »