Posts Tagged ‘private lessons’

Wanna’ Crush Your Competition?

Many times, the best way to crush your competition is to be as different as possible.

Crushing your competition right out of the gate is a hard thing to do…

Especially if you’re opening your school in a tough market with lots of competitors.

Even so, there is only one nearly surefire way I know of to crush your competitors…

And that’s to compete on a totally different playing field than the ones they are running their businesses on…

Here’s how you can do exactly that, and secure your school’s financial future by carving out a niche in your market that is uniquely yours and yours alone. Read the rest of this entry »

Occasionally I get asked whether an instructor should teach out of their home. Since roughly one-half of the schools I’ve trained at have been located either in or on the grounds of private residences, I can relate to this issue.

My first bit of advice with regards to this issue of teaching out of your home is that you speak to an attorney about these matters. Since I’m not an attorney, any advice I can offer is pure conjecture based on my own experiences running a business. Only an attorney that is licensed to practice in your area can give you a definitive opinion in these matters. Read the rest of this entry »

Recently, one of our readers wanted to know what I thought about the Tracy’s Karate business system, founded by the Tracy brothers of Kenpo fame. He prefers to teach adults rather than children, and wanted to know if I thought he could earn a decent living following their model.

I respect the Tracys a lot. I don’t know them personally, but I know they have turned out a lot of good black belts through their studios, and that many of their instructors have achieved success using their system. Plus, they are martial arts business pioneers, and were running successful studios when most of us were still in diapers.

Having said that, with regards to the Tracy method I think it is a good business system, with one exception – it focuses on a business model that is labor-intensive. That is to say, you will work a lot harder in your studio if your main business is giving private lessons.

To illustrate this point, let’s look at the following scenario: Read the rest of this entry »