Posts Tagged ‘Prospective Students’
Author: A Confused Mind Never Buys…
Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.
Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.
Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…
Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.
And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.
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New and prospective students require special attention and care during their first visit to your school. This is when the student and their family will form their first impression of you and your studio.
If they are not given ample time to ask questions, or if they feel they were mishandled in any way, chances are good that they’ll end up at another martial arts school. Remember, if they leave your school, they will miss out on a quality martial arts experience.
It’s a real shame when someone opts for a sub-par martial arts school because they weren’t handled in a professional manner at another school. Don’t lose anyone over a lack of professionalism and courtesy!
Here are some guidelines to follow to make a new student feel at home on their first day: Read the rest of this entry »
"Small Dojo Big Profits" way!
