Posts Tagged ‘referral programs’

After operating various martial arts schools and programs for over fifteen years, one thing that I have learned is that my students are my best advertisement.

What I mean to say by that is, I get more people that call or stop by to join classes who say they heard about us from “a friend” than I generally get from paid advertisements.

That tells me that my students say positive things about the school (which really makes me happy). And, if you are offering a quality program and treating your students right, you’ll likely get quite a bit of new students from referrals as well.

In fact, referrals can end up being your number one source of new students. And once you start getting them, you don’t want them to stop!

So, in order to encourage referrals, it’s a very good idea to offer a referral incentive program in your studio. We’ve used one for years that has worked very well for us.

Here’s how it works: Read the rest of this entry »

If you’re like most martial arts business owners you’re always looking for simple ways to make some extra money and recruit new students. One of the easiest methods of recruiting kids to your program while bringing in extra income is through hosting birthday parties.

Now, before you begin to pass judgment, hear me out. I know of gymnastics centers that do a significant amount of their business on birthday parties alone. And, believe it or not, if you teach kids it’s the dance and gymnastics centers that are your main competition, not the YMCA karate program down the street.

Although it may not be in the scope of duties that you envisioned yourself performing when you opened your studio, if you teach kids and are not yet hosting birthday parties you are overlooking a major source or referrals and income for your martial arts business. Done properly, they will increase your exposure and bring in additional income with a very small investment of time and money.

Now, here’s how you can run one: Read the rest of this entry »