Posts Tagged ‘Referral’

“Are You Nuts? You Want Me To Give Away Free Classes?”

It's easy to get focused on your current students and forget you need to attract new ones. Using guest referral passes is the second most effective marketing method among martial art school owners.

In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn’t surprise me a bit, as I’ve been using guest passes as an effective form of marketing since I was first introduced to them in the late 90′s.

Of course, my first reaction to using them was probably similar to that of most instructors. “What? You want me to give away free classes? Are you nuts?” The thing is, I was networking with some very successful instructors at the time, and I was able to verify the effectiveness of guest pass programs firsthand by observing their results. And, soon after I learned how to effectively implement them in my own school, we found they were in fact a great way to get new students.

Basic Concepts For Using Guest Passes Effectively

A few key points about using guest passes that will greatly enhance their effectiveness as a marketing method for your school… Read the rest of this entry »