Posts Tagged ‘Retention Strategies’
Once You Fill Your School, You Have to Work to Keep It Full
There are easier ways to keep students in your school than joint-locking them in the parking lot.
As I’ve said many times, when you’re starting a new martial art school (or any business) your first priority is building revenue. Cash flow is what runs a business and what keeps it running. Without cash flow your business simply will not grow.
Now, building cash flow is a function of marketing and sales. We market to attract new prospective clients, and then use effective sales tactics to enroll them in our programs. Simple, right?
However, one thing many school owners overlook is retention systems. Retention systems allow you to keep the cash flow that you have, so you aren’t spinning your wheels by taking one step forward and two steps back in growing your school.
I’ve seen this happen many times with new school owners as well as with experienced but under-performing school owners who begin implementing my recommended marketing practices in their business. If they don’t have quality-control and retention systems in place to handle the sudden influx of students, they’ll have a very hard time keeping those students they worked so very hard to get, and that’s a crying shame. Read the rest of this entry »
Posted in 
The Importance of Retention Strategies, and “Treading Water” in the Martial Arts Industry (Part 2)
Author: M. Massie
By Michael Massie
Quantitative Retention Strategies
Quantitative retention strategies consist of concrete actions that can provide a directly measurable increase in your enrollments. In other words, you do retention strategy “A”, and you a measurable increase in your enrollments numbers for the following period that you can directly attribute to that strategy.
I suggest that you don’t experiment with these one at a time, but instead that you implement them all at once. The reason is that singly they may not make that much of an impact, but cumulatively they will make a huge difference in your retention.
Without further ado, here are three tried-and-true quantitative retention strategies you can implement in your school. Read the rest of this entry »
The Importance of Retention Strategies, and “Treading Water” in the Martial Arts Industry (Part 1)
Author: M. Massie
By Michael Massie
When you are first starting your school, building your revenues through marketing and recruitment is your first and foremost priority.
Due to the fact that your overall enrollment numbers are relatively low, retention is not an issue at this early stage in the game.
Why Retention Becomes So Important After Your First Year
However, as time goes on your enrollment numbers will increase, thereby making retention an increasing concern for your school’s growth after your second year in business. Here’s why… Read the rest of this entry »
Join the forum discussion on this post
"Small Dojo Big Profits" way!
